Vita Chambers releases infatuating new music video "His Love"
Vita Chambers is a visionary songstress unafraid to shun convention for her own musical destiny. "His Love" speaks in the language of infatuation and dangerous romance.
By: HIP Video Promo
As a teenager, Toronto pop singer-songwriter Vita Chambers toured with Justin Bieber, appeared at the Lilith Fair, scored mainstream Canadian pop hits with "Young Money" and "Like Boom," and announced herself as an artist on the rise. Stardom seemed imminent. Yet when industry insiders tried to mold Chambers to fit their image of who she was, she told them, "No thanks." Vita Chambers became an independent artist - one dedicated to following her own musical vision - and she's been rewarded for her courage.
"Fix You," Chambers' propulsive and passionately-
Now comes "His Love," Chambers' most irresistible recording yet, and the clearest expression of the personal sound she's been developing since her declaration of independence. Internationally-
Sam Martini's clip for "His Love" foregrounds Vita Chambers' physical allure: his camera finds her applying makeup and perfume, and lounging seductively in the bathtub. There's a man in a sharp sport jacket after her, and while it's not exactly clear that he's bad news, there's an aura of trouble around him that Chambers is drawn toward. Even when she's running away, she's got a watchful eye on him and a half-smile on her lips. Martini shoots the whole clip in slow motion, and washes his frames with pink and purple light - a perfect visual accompaniment to the artfully-smeared sound of Remedios' synthesizers. It's a clip that speaks in the language of infatuation, and one that'll resonate for anybody who has ever been swept up in a dangerous romance.
Watch "His Love"
You can contact Andy Gesner and the HIP Video Promo team at (732)-613-1779, or email firstname.lastname@example.org.