Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News | Fortune Brands Website Created By Laughlin Constable Earns RecognitionFortune Brands needed a site that would better speak to its key target audiences across all of its brands. The company's old site was outdated and limited in its ability to communicate the brand and offerings, necessitating an entirely new site messaging strategy, architecture, and design created to meet these needs. Fortune Brands also needed a site that the company could easily update as its portfolio of brands grows and changes. A unique component to this project was the integration with NASDAQ for running the Investor Center. Templates using the portal engine style of programming gave Fortune Brands the ability to create and manage the content efficiently. Laughlin Constable set up the website to take advantage of Kentico's content staging feature to allow changes to be synced across multiple environments effortlessly. Development of the site took about six weeks. The site is now able to communicate with target audiences in a way that was not possible before, with a more organized and updated display. Fortune Brands can now elevate the messages that are of most importance, and visitors can now find what they are looking for with fewer steps in the process. "Kentico's Content Management System (CMS) was the ideal solution for this assignment because it allows the client to quickly and easily make changes to copy and images without involving additional coding or design work," said Paul Brienza, Laughlin Constable's Executive Vice President - Programming. "Kentico's all-in-one platform integrates with disparate systems commonly used in e-commerce and online marketing, providing simple, seamless updating by the client and an easy customer experience." Deerfield, Ill.-based Fortune Brands is a home and security consumer products company that posted net sales of $4.6 billion in 2015. Among its well-known brands are: · Moen, a 75-year-old plumbing fixtures company that invented the world's first single-handle faucet, allowing consumers to easily adjust tap water temperature · Therma-Tru, a 50-year-old door manufacturer that introduced the first fiberglass door in 1983, giving the public a much more energy-efficient and durable door compared to their wood counterparts · MasterBrand Cabinets, which creates custom, semi-custom and stock cabinetry under several brands available through kitchen and bath dealers and home centers · Master Lock, a nearly 100-year-old company known for consumer, commercial and industrial locks and security products and inventor of the world's first laminated padlock · American Lock, a 100-year-old creator of high security padlocks that stand up to both attack and to the harshest environment, earning the reputation of "The Locksmith's Lock" · SentrySafe, a leader in fire- and water-resistant personal safes for more than 85 years Fortune Brands is comprised of 20,000 associates primarily in the U.S. with operations in Canada, Mexico, Europe, China and Japan. Laughlin Constable Laughlin Constable has been providing integrated marketing services to its clients for nearly 40 years. With offices in Chicago, Milwaukee, New York and New Jersey, the agency provides Full-Circle Branding™ solutions, including brand strategy development, digital marketing, design, advertising, public relations, media research, planning and buying. Its annual billings are in excess of $250 million. The agency's clients include: Wisconsin Department of Tourism, Bon-Ton Stores, Sears Holdings, Food Network, Lung Cancer Alliance, USA Network, PDC Brands, Medela, Northwestern Medicine, Master Lock, MillerCoors, Paris Presents, Palermo Villa and Bright Start/Oppenheimer Funds. For more information, please visit Laughlin.com (http://www.laughlin.com/ End
|
| |||||||||||||||||||||||||||||||||||||||||||||||
Account Phone Number