Public Relations Director Launches Personal Branding Coaching Service Just For Professional Women

MIAMI - March 21, 2016 - PRLog -- Samantha Whittaker - an established international Public Relations Director - is proud to announce the opening of a new personal coaching division exclusively for female professionals. The new division of PR Agency, Fresh Image PR, is intended to empower professional women who are struggling in their careers or businesses.

Statistics show that almost 60% of all employees in the financial services sector across 20 global markets are women; however, only 19% hold leadership or senior management positions.

The personal coaching service aims to equip women with the critical skills that are needed to harness advancement and growth opportunities around them - whether it be within an organization or for their own businesses.

Women's competence has never been the issue, in the United States women are 57% of all college graduates and hold 63% of master's degrees. But global studies, conducted by the likes of Hewlett Packard, Columbia University and Manchester University have found that women do not actively promote themselves on the same levels as men do.

According to a 2008 Hewlett Packard study, women will apply for a promotion when they have 100% of the skills required for the job however, men are happy to go for the same job when they have only 60% of the skill set. Columbia University found that men routinely overestimate their abilities by 30%  and Manchester University found that male MBA students believe that 5 years after graduating they deserve to earn $80,000 or more - women however, believe they will deserve to earn $64,000 -That's 20% less.

It is evident that the lack of self-promotion is one of the factors that restricts women's opportunities for professional growth and ultimately impacts encounters for more success. This is precisely why Samantha Whittaker created her personal branding coaching service for female professionals.

"It is my strong belief that business growth and opportunities get easier if you learn how to position yourself and I have a desire to inspire women to play a bigger game in business," said Ms. Whittaker. "I want more women to learn how to position themselves as women to be noticed so that they can increase their perceived value, shine and fulfill their dreams and purpose at a bigger level."

The Personal Branding and Positioning Coaching helps women break through their fears of talking about themselves and teaches them core skills such as how to develop their personal brand, how to speak about their accomplishments in a way that resonates with others, develop mastery on how to position oneself as an in-demand expert and how to use recognition to get ahead. Equipping women with skills needed to maximize opportunities around them.

The uniqueness of the Personal Branding Coaching service arose from Samantha's intimate understanding of women's struggles in the corporate sector, having worked in-house at a large international law firm and inside of huge global organizations. Her understanding developed from overcoming similar challenges on the way to becoming a renowned Public Relations Director of her own firm. Making her perfectly equipped to empathize and understand ambitious female professionals.

Beyond an understanding, Samantha is also equipped with the critical knowledge, skills and experiences which every professional needs to develop their personal brand and enhance how they are perceived. She knows the exact tips, tricks and strategies which big brands use to position themselves and can help women who are struggling to scale up the professional ladder.

Coaching engagements are arranged on a one-on-one basis and each engagement is tailor-made to suit the specific needs of the individual - if you would like more information, or to request a complimentary coaching session, visit http://samanthawhittaker.com  or email coaching@freshimagepr.com

About Samantha Whittaker

Samantha Whittaker is a seasoned Public Relations Director which a passion for helping women professionals to succeed. A graduate of the Communications school at North Carolina State University and the Business and Entrepreneurship school at Nova South Eastern University, Samantha has represented several government agencies, non-profit groups and private corporations such as Coca-Cola, Samsung and FIFA. She has provided them with marketing support, advertising, media outreach activities and project management.

The Personal Branding Coaching for Professional Women is Samantha's first official excursion into personal coaching. She has been carrying it out informally during her interactions with fellow female professionals for a few years and following the positive feedback, and viewing results from her coaching, Samantha has decided to open it officially. Her ultimate goal is to grant struggling women professionals with easy access to personalized inspiration, coaching and training.