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Follow on Google News | 2016 Advanced Research Techniques (ART) ForumWhere Academics and Practitioners Discuss the Latest in Marketing Research and Analytics
People attending the ART Forum develop a network of colleagues who are serious about developing tools that can solve the next generation of problems in the field of marketing. ART Forum also places an emphasis on education by offering an extended set of tutorials, which provide an introduction to areas that might be unfamiliar to some attendees. The program this year includes sessions on a wide range of topics: social network analysis and targeting, modeling customer and market dynamics, market structure and visualization, market segmentation, conjoint and choice modeling, marketing metrics, new advances in correcting for noise and biases in survey research and leveraging large and unstructured data for actionable insights. Wednesday morning includes a presentation by the Paul E. Green award winning paper that best exemplifies high quality practical research published in the last year in the Journal of Marketing Research. Who Attends This Conference Since its inception in 1990, the conference has focused on how sophisticated methodologies and quantitative techniques can support strategic and tactical marketing decisions. Most of the attendees are experienced research practitioners who use advanced methods in their jobs. Learn more: https://www.ama.org/ End
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