Designing Scalable Revenue Generation Models

ISTANBUL - March 21, 2016 - PRLog -- The information technology industry enjoys steadily diminishing barriers for market entry and struggles with ever diminishing windows of opportunity. A steadily increasing number of competitive products and services have to make it to market leadership at an ever increasing speed.

While developing a new meaning, and useful product or service that the market really wants can be done in less and less time, we still struggle to find the formula for exposing the value proposition to enough potential customers before someone else has taken the money for something similar or for something else.

In two guest lectures, one at the Sabanci University and one at the ITÜ Technopark, Hans Peter Bech ( author and economist) will review the market challenges facing all technology companies and give his six step recipe for how to grow faster than the market and make it to market leadership.

While the cost of scaling the use of a software based product or service is close to zero or at least declining according to Moors law, the cost associated with scaling marketing and sales are not governed by the same laws. Rather they keep increasing.

However, it is not only a matter of money. It is just as much a matter of finding, engaging and managing the skills, competences and experience required to scale the marketing and sales operations at a global level. For most information technology companies exactly that represents the biggest challenge of all.

The guest lectures are open to the public and entrace is free of charge.

April 4th 2016 at 13:40 at the Sabanci University

April 5th 2016 at 18:20 at the ITÜ Technopark ARI6

Sign up here: http://tbkconsult.com/academy/