Variblend Inks Strategic Partnership With Cosmax USA - First Products Expected By Late May 2016

Leader in custom-blending, dual-dispensing technology joins forces with global cosmetic manufacturing giant, initially with VariBlend's MiniMix™…
By: VariBlend
Robert Brands, VariBlend President and CEO
Robert Brands, VariBlend President and CEO
GREENVILLE, S.C. - March 17, 2016 - PRLog -- VariBlend, the world leader in the manufacture of custom-blending, dual-dispensing technology, announced a strategic partnership with Cosmax, the global giant in original design manufacturing (ODM) for the cosmetics industry. The alliance will benefit cosmetics customers through development of innovative new products and streamlined, U.S.-based supply chain efficiencies, according to Variblend's President and CEO, Robert Brands, and Cosmax USA's chief executive, Sok-Min Yu.

The first beauty products created by the partnership will be manufactured by late May 2016, according to Brands and Yu. In addition to U.S.-based high-speed filling - which will complement VariBlend's European capabilities - Cosmax will also provide the bulk and serve as a contract filler. The state-of-the-art, Solon, Ohio site is the first in America for the South Korea company. It is an Ohio-based, 330,000-square-foot, former L'Oreal factory equipped to produce a wide range of cosmetic products in high volume with over 150 million units of annual capacity.

"This is a true partnership initially focused upon our Made-in-America MiniMix™ 20mm dispenser, which represents an innovative new option for makers of lip glosses, concealers and other on-the-go personal care products based upon fixed or variable delivery ratio of two different formulas," VariBlend's Brands said.

"We are the leading makeup producer in Korea and China, and we are determined to become the largest contract cosmetics manufacturer in the world by 2017, through advances in the U.S. - the largest cosmetics market - and Latin America, the fastest-growing makeup market," Cosmax USA's Yu said. "Our strategic partnership with VariBlend is another step in that direction."

The slim profile and color blending capabilities of the VariBlend MiniMix™ make it ideal for lip, eye, and face color cosmetics. "The MiniMix is also an exciting new packaging alternative for products delivered in various strengths, such as skin care and oral care products, OTC drugs, and those that require ingredient segregation," VariBlend's Brands said. "The shades and formulas in the two chambers are intended to be complementary and easily blended." Concealer and eye shadow formulas are planned for future development, he added.

According to Cosmax USA's Yu, the company projects more than $1 billion in sales for 2016. The Seoul-based Cosmax, founded in 1992, develops and produces beauty products for a blue-chip roster of the world's most innovative, respected and successful international power brands. These include skin care, makeup and hair care products, which coincides with VariBlend customer targets. Cosmax-made products are sold in a wide range of channels, from high-end specialty stores to big box drugstores. For further information, visit


VariBlend is the world leader in the manufacture of custom-blending, dual-dispensing technology. By rotating the dispenser head, multiple formula strengths can be selected. Fixed ratio settings are also available. Variblend's patented systems satisfy consumer demand for product personalization and freshness. The patented technology behind VariBlend had previously been sub-licensed and marketed by Versadial Inc.


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