Boston Startup Receives Grant from Croatian Government to Enhance Its Predictive Analytics

BOSTON - March 16, 2016 - PRLog -- Repsly, a B2B mobile cloud solution provider, has recently been endowed with a grant from the Croatian government to expand its research and development efforts for the predictive analytics features within its product. The grant was secured in 2015 and has a total value of $125,000. The technology is scheduled to be available by mid-2017.

The Croatian Research & Development Grant is a program that has been put in place by the Croatian government to encourage startups to cooperate with scientific institutions in order to accelerate their R&D activities.

Repsly received the grant to further its research in predictive analytics, specifically around mobile teams and how this technology can be used to improve employee performance. The project is named the "Repsly Intelligent Assistant", and the resulting technology will become part of the Repsly Mobile CRM product.

"The app is context-aware, which means mobile phone users know where customers are and the app is able to recommend the best next move for the sales rep, which customer to visit next, and how much time they have before their next meeting depending on traffic," according to Repsly's CEO and co-founder Marko Kovac.

Repsly currently boasts 500 customers including recognized brands such as L'Oreal, Nike Golf, KIA Motors, and Phillips, among others. Its mobile workforce management software offers a web console for managers and a mobile application for employees in the field. The advancement in its predictive analytics technology will turn Repsly into a virtual personal assistant that analyzes and schedules customer visits.

The company was founded in Zagreb, Croatia in 2008 and relocated its headquarters to Boston in 2014 after securing venture capital funding. Repsly has raised $2.25 million in funding so far. Some investors in Repsly include Launchpad Venture Group and First Beverage Group. The company is also supported by several notable members on its Board of Directors including former Hubspot CMO Mike Volpe and Nantucket Nectars co-founder Tom First.

About Repsly

Repsly, Inc. is a Boston based business-to-business software as a service (SaaS) that provides a simplified set of tools used by mobile teams and their managers to conduct business in the field. With customers in over 45 countries, Repsly targets organizations with mobile workforces that perform customer service and field management functions, such as taking replenishment orders, merchandising products on retail shelves, marketing for referrals, or performing routine maintenance. Deployed by leading global brands as well as innovative start-ups, Repsly enables these organizations to improve the efficiency of their field teams, and greatly simplifies the collection and analysis of field data. As a result, Repsly's solution helps organizations create a tight connection between the field and back-office operations. For more information please visit the company's website, https://www.repsly.com