St. Luke's Launches a New TV program, St. Luke's Health Now

ASR Media Productions collaborated with St. Luke's University Health Network to create and produce this new format health information program
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* ASR Media Productions
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* Bethlehem - Pennsylvania - US

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BETHLEHEM, Pa. - March 12, 2016 - PRLog -- Who:  St. Luke's University Health Network and ASR Media Productions

When: Tune in at 6:30 p.m. Monday, March 14 at 6:30pm on WFMZ-TV Channel 69 to watch St. Luke's Health Now

What: St. Luke's  University Health Network has created a new television special, St. Luke's Health Now.

The pilot episode features nationally recognized cancer experts discussing access to the latest and greatest oncology clinical trials, with a particular focus on personalized cancer care and targeted therapies. The show is another collaboration between Ashley Russo, President and Executive Producer, ASR Media Productions, and Ken Szydlow, Vice President, Marketing and Public Relations, St. Luke's University Health Network, who serve as executive producers for Health Now.

The pilot episode, Cancer Clinical Trials, was taped at PBS39 studios before a live studio audience, many of whom are cancer survivors.  The one-hour pilot, hosted by Ms. Russo, includes an all-star lineup of St. Luke's cancer specialists: Dr. Lee Riley, Chair of the Department of Oncology Services, Dr. Sangiv Agarwala, Chief of Medical Oncology and Hematology, Dr. Tricia Kelly, Surgical Oncologist, Dr. David Anderson, Chief of Pathology, and Tracy Butryn, Director of Clinical Trials.

"St. Luke's is a clinical trials industry leader and has extraordinary access to the latest studies, both locally and in cooperation with nationally renowned academic research centers.  St. Luke's patients can access the trials here in the Lehigh Valley. Our goal is to ensure that patients know the care options available to them. The mission of Health Now is to provide the public with vital information allowing for informed choices. Future episodes will focus on advances in other clinical specialties," said Mr. Szydlow.

Health Now complements other St. Luke's productions like "Talk with Your Doctor," a weekly, 30-minute, live call-in show with over 1 million viewers in PA and NJ.  Mr. Szydlow and Ms. Russo also collaborate on The Peak TV (, a weekly health and wellness television program that provides viewers with thought-provoking stories featuring, among other topics, Lehigh Valley-based care options.

The pair also worked together on two upcoming documentaries: the first features heavy weight champion boxer, Larry Holmes', battle with diabetes, the second, Temple/St. Luke's Medical School and the stresses and rewards of being a med school student in 2016.  All programs air on WFMZ-TV Channel 69 (Service Electric channel 508 and RCN channel 1007).

"I am thrilled to, once again, collaborate with Ken Szydlow and St. Luke's on healthful, helpful programming," said Ms. Russo.  "Sharing important information about the ever-changing field of healthcare is invaluable to our Lehigh Valley community and my team and I are proud to play a vital role."

About St. Luke's:

St. Luke's University Health Network (SLUHN) is a non-profit, regional, fully integrated, nationally recognized network providing services at six hospitals and more than 200 sites, primarily in Lehigh, Northampton, Carbon, Schuylkill, Bucks, Montgomery, Berks and Monroe counties in Pennsylvania and in Warren County, New Jersey. The Network recently was honored with its second consecutive 100 Top Hospitals™ Award from Truven  Health Analytics® in the Major Teaching Hospital Category. St. Luke's Quakertown Campus was also recognized as a 100 Top Hospital in the Small Community Hospital category.

About ASR Media:

ASR Media Productions, creators of meaningful media such as two-time Emmy® award winning The PEAK TV, Lehigh Valley's premier lifestyle program airing locally on WFMZ - Channel 69 and nationally on DrTV.  Other productions include Roey's Paintbox - Art is for Everyone, Fireflies Yoga for Kids, and Science Time, all airing on PBS39.  ASR Media Productions, located in Bethlehem, PA, specializes in video and television production services, creative direction and writing, documentary storytelling, commercial concept and development, event recaps, and media training as well as marketing and social media placement that complement and enhance a company's existing efforts.   ASR Media assists in the development of effective strategies for creating relationships between businesses and their key audiences.  Each customized project is designed to meet client's immediate and long-term goals.

Tina Hasselbusch
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