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Hill & Partners Goes Four for Four at 2016 Outdoor Retailer Winter Market in Salt Lake
Branded Environment Specialists Team Up with Industry Heavyweights; Terramar Sports, High Sierra, Unifi and Polartec at 2016’s Largest Winter Lifestyle and Sports Industry Gathering
The Outdoor Retailer Winter Market is North America’s largest winter lifestyle and sports industry gathering. Each year it attracts more than 22,500 attendees over the course of a four-day show and incorporates over 1,000 participating brands from the outdoor gear industry. Hill & Partners has assisted various brands for the show for the past 20 years and it remains one of the company’s largest trade show events every year.
“The Outdoor Winter Retailer is one of our largest trade show events of the year, and we get excited to bring our long-tenured, marquee clients back year after year and expose new clients as well,” said Hill & Partners President, Michael McMahon. “Our involvement with the show dates back to the very beginning of our company’s existence and it was extra special to celebrate our 20th year, this year, alongside Polartec once again, a client that has been right there with us from day one.”
At this year’s show, Hill & Partners designed and constructed an eye-catching, 40x20 Custom Branded Environment for Terramar which provided the perfect backdrop for the company to display its newest high-performance clothing and accessories. On behalf of High Sierra, Hill & Partners designed a 40x50 Custom Branded Environment, showing off High Sierra’s versatile selection of adventure lifestyle gear including backpacks, apparel and luggage. For Unifi, Hill & Partners designed a 20x38 Custom Branded Environment displaying Unifi’s multi-filament polyester and nylon textured yarns.
The highlight of Hill & Partners’ 2016 Outdoor Winter Retailer performance came with the awe-inspiring, 40x50 Rental Branded Environment H&P designed on behalf of its most longstanding client – Polartec. The primary design objective of Polartec’s booth was to create an environment to display the company’s all-new, Delta Fabric, Polartec’s first cooling fabric providing a base layer solution for athletes and adventurers in warm weather climates. Hill & Partners also aimed to bring to light Polartec’s impressive company timeline and history, while showcasing its four signature fabrics – Delta, Power Wool, Alpha and Neoshell.
Hill & Partners masterfully achieved design objectives by constructing an interior display window featuring specialty directional LED lighting and unique synthetic snow to portray warm temperatures and the cooling aspect of the Delta Fabric. Polartec’s booth contained a creative feature area, showing off Polartec’s timeline of innovation and its most renowned creation – synthetic fleece, which was named one of the 20th century’s greatest inventions by Time Magazine. The booth’s exterior window display showcased Polartec’s Power Wool, Alpha and Neoshell fabrics with a multidimensional design utilizing bold colors, 3D letters and halo lighting. The unique display told the story of how the individual fabrics work together for next level layering, greater than the sum of its parts.
About Hill & Partners
Hill & Partners is a full-service team of branded environment specialists with a network of skilled partners throughout the country and world. Hill & Partners have provided professional exhibit management services that help clients manage and improve the results of their trade show exhibit program for over 20 years. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, IGT, Demandware, Samsonite and General Cigar. Hill & Partners, established in 1995, has received numerous awards and accolades including being named by the Boston Business Journal as one of the Boston area's fastest growing companies. For additional information, please call 617.471.7990 or visit www.hillpartners.com.