What in The World is SEO and why do I Need it?

PALO ALTO, Calif. - March 3, 2016 - PRLog -- What is Search Engine Optimization (SEO) Anyway?

SEO or search engine optimization is a marketing niche that focuses on gaining online visibility through non-paid (organic) results within major search engines. SEO involves both the content and creative portions of marketing as well as the technical elements of a site. Techniques within this niche could result in higher search rankings, increase traffic flow into your site, and help search engines to discover you easily in many cases. SEO is quite complex though from the content on your page to the links within your page, even the way other sites link to your page encompasses the entire realm of SEO. In essence SEO is a way to put your best foot forward with major search engines and to enhance user experience to drive more traffic into your site.

However SEO is not entirely focused on building sites that are search-engine friendly, user experience is also very important to keep those leads coming in. At The Content Oasis we believe in customer centered marketing while also focusing on search engine techniques as well for the best marketing efforts possible.

Does my site need SEO?

The simple answer is yes; in most cases all sites will need some type of SEO support. This is due to the fact that most of the traffic to a site will come from the major search engines such as Bing, Google, and Yahoo. Then you must consider the social media aspect as well. Social media could also generate a great deal of traffic to your site too. So whether you’re providing services, products, news and information you’ll likely need some SEO services.

It’s important to remember that search engines use the content and description of your site to create targeted search results for their users that could lead to increased traffic for your site. So it’s important for search engines to be able to find your site or you could be missing out on traffic for your site.

Keywords and Search- These are the specific words that your potential leads and customers type into the search engines. In many cases poor search engine engagement and traffic may have negative effects on your business as a whole. These problems could include decreased profit, fewer customers, and decreased visibility across the web. With SEO you can correct these problems and see a great return on your SEO investments through increased revenue, a broader customer base and opening other avenues and channels of marketing as well.

Why can’t search engines just find me without the need for SEO?

Search engines are great and they are very smart, but in order to pick your site out from the rest of the web they will need some assistance. While there have been many improvements over the years to search engine technology and crawling abilities there are limitations on search engine operations. So it’s important to make good SEO choices so that when the search engines crawl your site you won’t be buried and risk losing those all important leads. Instead you’ll you’re your site rising to the top as your SEO improves over time.

While you will need to continue supplying content and making it open to search engines, SEO can also help you to increase your rankings to help users find your site easily in the search results. Today the internet is certainly a competition for the best rankings to get those leads and make your business prosper.

Is SEO a DIY project?

Yes and no, it depends on your knowledge base and comfort level with internet marketing. The good news is you can learn the fundamentals of SEO fairly quick. You don’t need to be an SEO guru, just understanding the basics of SEO can be a tremendous asset for your business. Take advantage of the many resources out there that are free across the web and educate yourself, then with practice you too can become successful with SEO.

If you feel overwhelmed by SEO, have little time or desire to learn about SEO, or have a complex site, or a number of sites to be managed, you may wish to hire an SEO consultant to get the support you need.

However it’s important to know the basics whether you’re going to hire a professional or go it alone.

Where can I get more information?

In the next week we are going to begin our ten part SEO series dedicated to helping you get up and running easily with SEO for your individual site. So this means a new video will be up on the site each week for SEO education and support. If you have questions after each video please drop us a line in the comments section and we’ll do our best to respond to everyone. We’re also here for SEO consultation and we provide a free quote on request. We’ll try to make the series as informative as possible while making the series beginner friendly too. We look forward to your messages and comments as we progress with this series. This video series will be published in its entirety on December 31, 2015.Viewing will be free and the videos will remain up indefinitely for review and support.

Thank you so much to our valued readers and we hope you will enjoy our SEO series!