Preh Wins Special Award from Daimler

NOVI, Mich. - March 3, 2016 - PRLog -- Preh GmbH was honored by Daimler with a “Special Award” for the development and manufacture of a new type of multifunction switch. The touch control buttons integrated into the steering wheel switches permit drivers of the current generation of Mercedes-Benz E-Class cars to operate all functions of the combined instrument and central display without taking their hands off the steering wheel. Christoph Hummel, Preh president and CEO, and Chief Technology Officer Jochen Ehrenberg received the award in Stuttgart on February 26.

With the annual Daimler Supplier Award, the company honors top quality, innovation and partnership cooperation of its suppliers. Ten awards were granted this year to cooperation partners in the presence of CEO Dieter Zetsche and 450 high-ranking representatives of the automotive industry.

Prof. Dr. Thomas Weber, Chairman Group Research and Mercedes-Benz Car Development, presented the “Special Award” to Hummel and Ehrenberg.

“With the integration of the innovative touch-button operation in the spokes of the steering wheel, we have set new standards in the new E-Class,” Weber said, when awarding the trophy designed by the Daimler design team. “To continue bringing innovations that can be experienced by the customers in the vehicles in the future, we need creative and reliable partners like Preh GmbH.”

Christoph Hummel said, “We regard the Special Award not just as praise for our innovation but also as an incentive for future projects.”

Dieter Zetsche was enthused by the close cooperation of Daimler and its suppliers: “In the digital era we need a culture that consistently promotes innovation. This is the only way we can make optimal use of the opportunities offered by digitalization.”

The outstanding development from Preh was a multifunction switch for steering wheels. The integrated Touch Control Buttons are touch-sensitive. They react with precision to the horizontal and vertical wiping motion of the thumb. The driver can thereby control all functions relative to the vehicle with just one switch and with all the other functions of the central display – such as navigation and infotainment – while both hands remain on the steering wheel.

About Preh
As a globally positioned automotive supplier and automation specialist, Preh generated sales of around €760 million ($825 million) in 2015, thereby continuing its dynamic growth with double-figure growth rates. Preh currently has 4,900 employees worldwide. The company was founded in 1919 in Bad Neustadt a. d. Saale and has been a subsidiary of the Joyson Group, Ningbo, China, since 2011. Preh operates at locations in Germany, Portugal, Romania, Mexico, the U.S.A. and China. The development and manufacturing competencies of Preh focus on CAR HMI systems, e-mobility control units, and assembly and automation facilities.