TouchPoints and Staupell Analytics Group Announce New Partnership

CHICAGO - March 7, 2016 - PRLog -- TouchPoints and Staupell Analytics Group today announced a new partnership that brings TouchPoints’ customizable suite of data hygiene and enhancement services and Staupell’s analytics and prospecting services to nonprofit organizations.

TouchPoints helps organizations ensure they have complete and accurate information for all of their donors, members, volunteers, and supporters. Whether someone donated to an organization 30 years ago or submitted an incomplete form on a website yesterday, TouchPoints can provide that individual’s current name, addresses, phone numbers, email address, birthday, age, social media handles, income, net worth, gender, and other demographic information.

Staupell Analytics Group helps nonprofits create programs that are better able to engage, identify, and cultivate constituencies through analytics, prospecting, and improved annual giving. Projects include modeling major gifts prospects, testing engagement activities from social media, building efficiencies into development services shops, and providing marketing segmentation for annual giving, along with social media services consulting.

“We’re very excited to be partnering with Staupell,” said Matt LoPresti, TouchPoints’ co-founder. “Our companies share the same vision and goal of ensuring that nonprofits and associations have the best tools and the most accurate data available to them so they can focus on accomplishing their mission.”

Marianne Pelletier of Staupell notes, “We are always looking for good appended data for our clients, and TouchPoints’ matching algorithms impressed us. We look forward to helping our and TouchPoints’ clients make excellent use of the additional information afforded by TouchPoints databases.”

TouchPoints Helps Staupell Clients:
• Increase fundraising results by reconnecting firms with lapsed and lost donors and supporters
• Save money by not sending expensive mailings to the wrong address or paying a call center operator to dial an outdated phone number
• Enhance partial profiles to support multi and cross-channel engagement
• Create holistic, 360-degree views of individuals to support targeted outreach

Staupell Helps TouchPoints Clients By:
• Providing modeling and mining services and training
• Developing dashboards for campaign management, portfolio assessment, pipeline development, and program progress
• Exploiting TouchPoints’ data fully through both ratings and analytics projects
• Improving processes and increasing information fluidity

About TouchPoints
TouchPoints helps organizations ensure they have complete and accurate information for all of their donors, members, volunteers, and supporters. With TouchPoints, organizations save time, save money, increase donations, and strengthen engagement with all stakeholders by contacting them how, when, and where they want to be reached.

For more information, please visit www.FindTouchPoints.com.

About Staupell Analytics Group
Staupell Analytics Group is an all-about-data firm focused on the nonprofit sector. Staupell is an experienced team of professionals dedicated to improving fundraising through business intelligence. Clients engage Staupell for specific projects, long-term training, or ongoing coaching sessions in analytics, annual giving, and prospect management.

For more information, please visit www.Staupell.com.