Personius & Company Announces New Guide to Sponsorship Marketing Now Available on

Seeks to help associations, conferences, seminars, and events improve sponsorship revenues and marketing effectiveness
By: Personius & Company, Inc.
WESTON, Fla. - March 3, 2016 - PRLog -- Personius & Company, Inc. is pleased to announce that its newest white paper, Secrets and Techniques of Sponsorship Marketing, is now available at

What every association, conference, convention, and seminar needs to know to effectively sell and grow their sponsorships.

Non-dues revenue is increasingly important to associations, conferences, and events. Yet, these groups struggle with what to sell to sponsors and how to sell it. Most staff hate selling sponsorships; and definitely do not want to cross sell or up sell. Most staff have no sales training; nor do they understand the value or benefits of sponsorships. As a result, associations are leaving thousands to hundreds of thousands of dollars on the table.

Personius begins with a simple premise: if you are not selling what sponsors want to buy, then you have a problem. Good sponsorships must benefit the sponsors, the associations, and the members/attendees.

Personius presents a step-by-step, easy-to-read, easy-to-understand method of identifying the inherent value of your association and event. Then, identifying and presenting solutions to potential partnering organizations. Personius explains what sponsors want to buy and why; then how to align your association’s offerings with those needs. Personius reveals techniques to help your organization identify potential sponsors and how to meet the right people on the inside.

Personius explains, in clear terms, the gatekeeper and toll taker roles that are vitally important to all associations, conferences, seminars, and similar events. He explains eleven different factors that can make sponsorships more valuable and more appealing to potential sponsors. He identifies hot products and trends that sponsors love or need. He even shows how to demonstrate to sponsors that they are getting returns on their financial investment. He offers multiple suggestions for cross selling and up selling to increase your association’s revenues while improving your service to sponsors.

Personius reveals useful tips to help you understand alternatives available to sponsors. Thus, you can effectively price sponsorships and negotiate the terms, while providing the best possible value.

This white paper should be required reading for management of all associations, conferences, conventions, seminars, and similar events that seek sponsorship funding. It will help you get new sponsors and more revenues; it may possibly save and strengthen some existing sponsorship relationships too.

Personius has distributed copies free to its association and event clientele. Other interested parties can search for “Personius” and/or ISBN 1530006708.

About Personius & Company, Inc. /

Personius & Company, Inc. is a boutique management consulting, business training, and promotional consulting/distributor firm based in Weston, Florida. Personius & Company is a client-focused business that specializes in helping customers establish and communicate clear vision, build strong, lasting relationships, develop sustainable competitive advantage, and implement excellent repeatable processes. is their promotional product search arm. For more information, visit

Jim Personius
Personius & Company, Inc.
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Tags:Sponsorship Marketing, Associations, Conferences
Location:Weston - Florida - United States
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