Sales Lead Management Association Opens SLMA Buyers Guide
By: Sales Lead Management Assn.
LYNDEN, Wash. - March 3, 2016 - PRLog -- Sales Lead Management Association (SLMA) founder and CEO, James Obermayer, announced today that the 9,200-member worldwide organization has opened a section on its website called SLMA Buyers Guide. The guide is organized by major industry categories. Obermayer said, “As the list of SLMA sponsors has grown, we have found the need to go to the next stage in giving them more visibility with our members and visitors. For instance, if someone seeks CRM Resources, they may now click on this category to obtain a list of CRM companies, with a brief description of each and a link to the appropriate website.”
Obermayer said that the Buyers Guide will add additional categories and company listings in the coming months. The guide now includes the following sections:
Demand Generation Resources
Marketing Automation Resources
Marketing Services/IT Services Resources
Telemarketing & Telesales Resources
Trade Show Services/Training Resources
“The SLMA site,” said SLMA VP Susan Campanale, “is a place where visitors and members alike come to get information about the expanding field of sales lead management. Our Buyers Guide is a natural step in the evolution of SLMA as the go-to source of information about sales lead management. Certainly the articles and white papers (290) and large podcast library (308), plus an active blog with salary information and white paper reviews, have helped establish the SLMA as a leader in this large but narrow discipline known as sales lead management.”
Current SLMA sponsors, at any level, are automatically included in the Buyers Guide free of charge. Non-sponsors may fill out a form to be considered for a listing in the buyer’s guide, at an annual charge of $199.
About the Sales Lead Management Association
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads, which manages revenue. The SLMA has 9,100 worldwide members, and its website includes 290-plus articles from 60 industry authors. Activities throughout the year include an active ‘opinionated’