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Follow on Google News | WS Centre Explains the Basic Concept of Search Engine MarketingSearch Engine Marketing has emerged as one of the trendiest and successful ways of driving traffic to a website. The Director of WS Centre explains the basics of SEM, together with a couple of strategies for making the best use of this technique.
By: WS centre He started by giving an introduction of the topic. “Pay per Click Marketing, also known as sponsored links, is the process by which a particular website appears on the search engine results page, whenever one makes a search for a keyword pertaining to the company’s business. The search engine charges a certain amount of fee, every time someone clicks on the advertisement. The listing is made either within the results or in a separate marked place on the page, thereby increasing the visibility of the website. The fee charged for this SEM technique, ensures that only serious companies avail this facility,’’ he said. He then went on to give some advice to the companies who want to make the most of this marketing tactic. “Once the organization has decided which search engine to use for advertising, which itself requires careful contemplation, the most important decision to make is the selection of keywords alongside which the sponsored link will appear. There needs to be a balance between the keywords chosen and the products/services offered by the company. The trick is not to stick to one keyword. One should try out different phrases & terms, keeping in mind the requirements of the target audience” he added. Speaking of the ways of drawing customers into visiting the site, he said, “The PPC link primarily consists of a small advert, having a heading and a couple of lines of text. Care needs to be taken to ensure that the text is crisp, precise, and informative.” For more information : http://www.wscentre.com/ End
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