You! Lingerie Launches Love XOXO, a new Branded Line of Nursing & Maternity Lingerie Exclusively for Walmart.com
“We are excited to collaborate with You! Lingerie to offer more fashionable nursing bra and sleepwear options. We think it’s a fantastic way to increase our share of wallet,” says Rachel Baer, Associate Buyer for Maternity Apparel for Walmart.com.
You! Lingerie is known for offering expecting and breastfeeding moms fun, frilly and gorgeous nursing lingerie and sleepwear with “sexy umph” that redefines the idea of breastfeeding in style. And Love XOXO by You! Lingerie will deliver the same elements of style, comfort, function and quality but at a price that Walmart.com customers will love.
“It’s no secret that beautiful lingerie can make a woman feel great and boost her self confidence. This does not change when she is pregnant or nursing. When I decided to do this collaboration with Walmart.com, I had one thing in mind, no expecting or breastfeeding mom ever has to wear frumpy nursing bras and sleepwear or break the bank to feel and look sexy. Beautiful nursing bras no longer need to be a dream, in fact, we demand for them to be a necessity. This was always our goal, to empower mothers all over the world. This is where we come in!” says founder and CEO, Uyo Okebie-Eichelberger.
Love XOXO by You! Lingerie will be sold exclusively at Walmart.com launches with four gorgeous nursing bras in bra size range 34B – 38E and two nursing sleep chemise nightgowns. The nursing bras feature wireless cups cleverly designed to still provide great support, molded cups, soft fabrics, wide straps and underbust band detail. The nursing sleep chemises feature soft fabrics and laces, built in shelf bra with easy to use nursing clips and size range Small to XX-Large. This beautiful collection of breastfeeding products provides moms with function, everyday comfort, fit like no other with a silhouette that is very sexy, flattering and fashion-forward.
Love XOXO by You! Lingerie will be available for purchase in March 2016 exclusively at Walmart.com with a retail price just under $20 USD. To see the entire line or for more information, visit Walmart.com or the brand’s website at www.LoveXOXOLingerie.com.
About You! Lingerie
You! Lingerie was founded in 2010 by Uyo Okebie-Eichelberger to provide expectant and breastfeeding moms with stylish and affordable nursing and maternity lingerie. After going through her own pregnancy and breastfeeding her daughter with nothing but boring, matronly or over priced nursing bras to choose from, Uyo decided to make it her mission to help women like herself feel confident and beautiful. Made with a fashionista mom in mind, You! Lingerie provides the perfect balance between functionality, support and comfort without compromising style or quality. You! Lingerie is headquartered in Atlanta, Georgia and serves customers in the United States, Canada and over 30 other countries around the world, as well as online. For more information, visit www.you-lingerie.com.