Energy Upgrade California® Taps Advantage International As Sponsorship Agency

LOS ANGELES - March 1, 2016 - PRLog -- Energy Upgrade California®,  a state initiative to help Californians take action to save energy and conserve natural resources, has selected Advantage International as its new sponsorship and experiential marketing agency of record. Advantage will utilize insights-driven processes to identify new event and sponsorship opportunities and develop integrated activation programs across Energy Upgrade California’s partnership portfolio.

“We are excited about bringing two of Advantage’s core competencies, sponsorship consulting and experiential marketing, to bear with an exciting new client,” said Tom Haidinger, President of Advantage International. “Our expertise in passion marketing will help bring energy efficiency and conservation to the forefront of consumers’ minds throughout Energy Upgrade California’s involvement in sports, local events, trade shows and beyond.”

The account will be led out of Advantage’s Los Angeles office.

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About the Center for Sustainable Energy
The Center for Sustainable Energy (http://cts.businesswire.com/ct/CT?id=smartlink&url=ht...) (CSE) is a national nonprofit organization focused on the goal to accelerate the transition to a sustainable world powered by clean energy. CSE helps consumers, businesses, governments and others adopt energy efficiency, renewable energy and clean transportation technologies. Headquartered in San Diego, CSE operates regional offices in Los Angeles, Oakland, Calif., and Cambridge, Mass. Learn more at www.energycenter.org (http://cts.businesswire.com/ct/CT?id=smartlink&url=ht...).

About Energy Upgrade California®

Energy Upgrade California is a state initiative to help Californians take action to save energy and conserve natural resources, help reduce demand on the electricity grid, and make informed energy management choices at home and at work. It is supported by an alliance of the California Public Utilities Commission, the California Energy Commission, utilities, regional energy networks, local governments, businesses, and nonprofits to help communities meet state and local energy and climate action goals. Funding comes from investor-owned utility customers under the auspices of the California Public Utilities Commission. For more information, visit www.EnergyUpgradeCA.org.

About Advantage International

Advantage International is a sponsorship and brand experience agency owned by the Interpublic Group .  Founded in 2012, Advantage was built around the concept of combining BIG strategic ideas wrapped in FRESH creative and delivered with FLAWLESS execution.

Using a suite of analytical tools and proprietary processes, Advantage provides brands with the insights and solutions to authentically breakthrough the intersection of consumers’ passions and consumption, whether through sports, entertainment, lifestyle experiences and worthy causes.  This approach has led to several industry awards and consistent placement on the top agency lists.

Advantage has offices in Norwalk, CT and Los Angeles, CA.