Effective Email Marketing Strategy

NEW YORK - Feb. 25, 2016 - PRLog -- Email marketing is a great way to engage customers, drive traffic, and increase conversions all with the click of a mouse. Yet, why is it that some campaigns go better than others? Is there a better way to do email marketing? Check out the tips below to get more from your email marketing today!

·         Get familiar in the right ways:

-Avoid inserting a name to pose as a familiar or intimate acquaintance. Instead try to make suggestions based on prior orders or purchases, geographic location, or demographic.

·         Keep subject lines between 70 and 100 characters or 49 characters and below for best results.

-Research shows a higher click through rate in these ranges and higher reader engagement.

·         Try emailing between 8pm to midnight for better effect.

-While A/B testing is necessary to get the best results for your personal database, research shows inboxes to be less crowded during these hours, leading to a better open rate.

·         Try giving something away in your message.

-Coupon codes, e-books, or free reports are all a great way to engage your customers in an inexpensive way.

·         Be mobile friendly.

-This is very important in light of the recent mobile updates. Consumers are also opening nearly 47% of email on mobile devices now. Be mobile friendly to get more opens and better click through rates quickly.

·         While social media is a fantastic way to connect don’t neglect your email lists.

-Research shows that email is still more effective at bringing in new customers.

·         Weekend emails are great!

-Just like the 8 pm to midnight trick, this time frame allows you to avoid the jam packed weekday inbox. This will result in better open rates and higher customer engagement.

·         Launch a re-engagement campaign.

-It’s important to keep most of your list engaged, so go ahead and reconnect for more conversions today!

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