New Organic Green Tea Extract Designed for Energy Beverages
Applied Food Sciences’ New Ingredient, PurTea™, to Debut at Engredea in Natural Products Expo West
What makes PurTea™ so special? PurTea™ is water soluble and has less bitterness/astringency so it is easier to formulate within beverages. Furthermore, PurTea's unique extraction process removes some of the more difficult compounds naturally found in tea that make beverage formulations challenging. PurTea™ was developed to provide a pure, healthy source of energy and antioxidants.
“Applied Food Sciences selects only the finest organic tea leaves, free from pesticides and other harsh chemicals conventionally used in processing,”
(Click to view Infographic on PurTea Composition)
Another big point of differentiation in PurTea™ is that it is certified organic. With so much scrutiny over the definition of what determines a “natural ingredient”, consumers are becoming increasingly skeptic of what is inside the products they purchase. Many product makers are finding that certified organic ingredients are well-defined and thus easier to promote in bridging that gap of trust between consumers and their brands.
“Applied Food Sciences has a goal to genuinely fit a ‘Clean Label’ definition,”
So why do all this for a commodity like green tea? According to a 2014 report summary by Grandview Research, Inc., notes that functional beverages account for the largest application for antioxidants from tea polyphenols, being more than 40% of total volume sold in 2012. That same summary notes that green tea is the source for 72.5% of those polyphenols (Tea Polyphenols Market Analysis By Application (Functional beverages, Functional food, Dietary supplements)
Austin, Texas-based Applied Food Sciences, Inc. (AFS) is a health and wellness organization that specializes in organic and naturally sourced botanicals such as organic caffeine, organic green tea, guayusa tea, and green coffee extracts. Applied Food Sciences, provides some of the largest global companies solutions in health & wellness, sports nutrition, and clean energy. For more information, visit our website www.appliedfoods.com, call 1-800-345-9666, or visit our booth at Engredea #481 during Natural Products Expo West. AFS is also exhibiting at VitaFoods, Geneva, Europe and BevNET Live in NY.
Brian Zapp - Director of Marketing
Applied Food Sciences, Inc.
Page Updated Last on: Mar 01, 2016