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Video Production Company Expands Services in Austin, Texas
PWG Media, shooter, writer and producer of Digital HD Video and Film now offers a suite of complementary services. Clients can now stick with PWG Media through Video Production to Advertising and PR Distribution.
“Producing good video content is a team effort and sometimes it's just more efficient to stick with a team that is already well informed and on the same page ”, says Paul Greenway, principal of PWG Media. “And many times an advertising or public relations strategy is developed naturally during the collateral production process.”
Producing a video involves working with marketing executives to create messaging, script, shooting schedules, interview selection and applicable scenes.
That work goes a long way in determining the direction of a given advertising buy and or the direction of public relations activities.
"The process makes additional services like advertising and public relations more likely to be in sync with the video production process which is in some ways a backwards compatible way of thinking but just as credible in my mind", says Greenway. "It's all part of a non linear process."
PWG Media has earlier experience creating, buying and placing regional television and radio campaigns along with providing public relations services to select clients.
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