Feb. 18, 2016
-- Weymouth, MA (February 18, 2015) –
Hill & Partners’ team of branded environment specialists are coming off yet another impressive performance at the annual International CES Consumer Electronics and Technology trade show on behalf of cutting edge, sensor technology manufacturer, Misfit. In addition to representing Misfit at the 2016 CES show which was held January 6th
at the Las Vegas Sands Convention Center, Hill & Partners also designed an innovative Rental Branded Environment for new client, TrackR, a valuable tracking technology developer.
The annual CES is the world’s largest consumer electronics trade show and this year’s show attracted over 3,600 industry leaders and 170,00 attendees from 150 countries around the globe.
“The International CES continues to set the standard for trade shows in the consumer electronics industry,” said Hill & Partners President, Michael McMahon. “It was an honor to once again represent Misfit and we couldn’t be happier with our design team’s capabilities in bringing TrackR’s amazing technology to the forefront of this year’s show as well.”
Under Misfit’s design leadership, Hill & Partners constructed and built one 20x40, and three separate 20x20 Rental Branded Environments for Misfit at the 2016 CES show. Misfit tasked Hill & Partners with creating an open retail environment equipped with an interactive feature area to showcase their products. Hill & Partners achieved design objectives through implementing large scale, internally lit graphics in each booth space to create an eye-catching allure to the staged retail environment and strategically populated the individual spaces with overhead signs and 20 ft. towers with dimensional logos to create a strong and unified brand presence.
The entire row of environments displayed a clean, modern design utilizing high gloss finishes, overhead fabric and dimensional branding to unify each individual booth as one cohesive showcase. One of these 20x20 spaces was designed for Fossil (Misfit merged with Fossil Group, owner of the two brands, earlier this year), and another was for Misfit partner, Swarovski, to show off their unique Misfit product lines. Each of the four environments utilized custom built shadow box displays with accent lighting to showcase products. While all four environments were interrelated and complimentary of one another, Fossil and Swarovski held a noted brand presence throughout the show with their custom branded booths.
On behalf of new client TrackR at the 2016 CES, Hill & Partners aimed to create a strong show presence for the innovative technology developer and create a clean, modern, functional environment where TrackR could display its products to show attendees. Hill & Partners set the perfect stage for a TrackR product roll-out by creating a design that emulated the look and feel of a house with the use of realistic environmental graphics, allowing attendees to experience first-hand the amazing functionality of TrackR products.About Hill & Partners
Hill & Partners is a full-service team of branded environment specialists with a network of skilled partners throughout the country and world. Hill & Partners have provided professional exhibit management services that help clients manage and improve the results of their trade show exhibit program for over 20 years. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, IGT, Demandware, Samsonite and General Cigar. Hill & Partners, established in 1995, has received numerous awards and accolades including being named by the Boston Business Journal as one of the Boston area's fastest growing companies. For additional information, please call 617.471.7990
or visit www.hillpartners.com