"The Battle Of The Presidents" In Chrysler Election Year Campaign

CLARKSVILLE, Tenn. - Feb. 16, 2016 - PRLog -- Gary Mathews Motors endorses The Chrysler brand's new campaign “PREMIUM TO THE PEOPLE,” featuring actors Martin Sheen and Bill Pullman. The campaign features two commercials – “American-est” and “Swerve” – both spotlighting the Chrysler 200 and Chrysler 300. The 60-second “American-est” ad will launch online, in addition to the 30-second “Swerve” that 'aired' across both television and online, President’s Day. Additional television spots will roll out in the coming weeks and months. A 30 second "American-est" ad debuted across television on Sunday, February 14.

Martin Sheen, known to audiences for his Emmy®-nominated portrayal of President Josiah Bartlett in Warner Bros. Television’s critically acclaimed television series "The West Wing," and Bill Pullman, known for his role as President Thomas J. Whitmore in the summer movie blockbuster "Independence Day," reprise presidential roles in a series of new television spots. The first two commercials of the series, featuring Sheen as a “former president” in the 2016 Chrysler 300 and Pullman as a “former president” in the 2016 Chrysler 200, launch in time for President’s Day, Feb. 15. The multifaceted campaign includes TV and print ads, digital and social components.

“ ‘Premium to the People’ conveys the state-of-the-art technology, key safety features, high-grade interiors and beautiful design while staying consistent with the Chrysler brand's overarching message brought forward since ‘Imported from Detroit,’ ” said Olivier Francois, Chief Marketing Officer, FCA Global. “We SALUTE HARD-WORKING AMERICAN MEN and WOMEN, and believe they have the right to drive a car they can feel proud to have in their driveway.”

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The television campaign debuts with two spots:
• “The American-est” (30 second and 60-second): It's not just a matter of knowing the issues but also how hard you wave the flag.
• “Swerve:” When the general election rolls around, there's only one way to turn.

Bill Pullman returns to the big screen this summer as former President Thomas J. Whitmore in "Independence Day: Resurgence," opening nationwide in theaters on June 24, 2016.

"The West Wing" and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s16)

The “Premium to the People” campaign was created in partnership with Portland-based Wieden+Kennedy

About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1925.

Whether it is the family-room-on-wheels functionality of the all-new Chrysler Pacifica minivan, the groundbreaking, bold design of the Chrysler 300, or the simple elegance and extraordinary driving experience of the Chrysler 200, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners.

About Gary Mathews Motors Chrysler Jeep Dodge Ram
Gary Mathews Motors is a Premiere Dealership with Over 40 years of Proven, Professional, Personal Service, Providing a Quality Product for All Customers.

Gary Mathews is a faithful supporter of The Troops from Ft. Campbell, hosting charity events and Gary Mathews Dealerships also support The Montgomery County Sheriff's Office and provided bullet proof & stab resistant vests for the dogs of the K9 Unit [ @ a special ceremony in 2014]

Gary Mathews Motors
1100 Ashland City Rd
Clarksville,TN 37040

New Car Sales: (866) 979-8334
Pre-Owned Sales: (877) 883-1050
Parts & Service: (877) 879-2216

Owner: Gary Mathews
General Manger: Mark Blick
Customer Contact: Tracy Roberts