AccuQuote and InsuraMatch Team Up

Life insurance and property casualty insurance companies launch new sales and marketing partnership.
WHEELING, Ill. - Feb. 16, 2016 - PRLog -- AccuQuote and InsuraMatch announced the formation of a new marketing and sales partnership. The companies’ partnership offers prospects and clients of each streamlined access to the other’s products and services. Sales agents of each company are cross promoting the other and new digital marketing and lead generation tools are expected in the near future.

“What’s unique about this relationship is that both of our companies' marketing focus and commitment to doing right by the client are similar. At AccuQuote, finding the right product and company for our consumer’s needs is what we do. It’s refreshing to see that same commitment in our partner InsuraMatch,” said Julie Roper, AccuQuote’s COO.

“We couldn’t have found an organization that better embodies the values we hold important at InsuraMatch,” stated Marc V. Buro, CEO of InsuraMatch. “Our entire value proposition is to 'match' clients to the company and product that best suits them and to do so using new digital technologies. This partnership allows us to help our clients fill another critical need in their overall insurance plan,” said Buro.

The partnership will continue to expand from offline sales agent referrals and warm transfers, to web-based lead generation and online access to each other’s products. Consumers will be able to satisfy both their life and property casualty insurance needs through either company’s website(s) or sales centers.

Both companies offer consumers a wide array of companies and products – each believing that consumer choice is essential. AccuQuote and InsuraMatch represent leading insurance companies in their respective areas and offer consumers multiple products underwritten through some of the nation’s largest national insurance companies and strongest regional companies and product specialists.

About AccuQuote

AccuQuote is one of the nation’s largest and leading independent life insurance quoting and brokerage firms. Headquartered just outside Chicago in Wheeling, IL, the company was founded by one of America’s foremost life insurance experts, Byron Udell, in 1994. His vision was simple: to simplify the life insurance buying experience while focusing on personalized customer service and increased convenience. His solution: e-commerce innovation. AccuQuote’s newly designed website uses powerful software to quickly compare hundreds of insurance products. The result: it’s easy for consumers to shop around for the best rates from top-rated insurance companies. With over 100 employees and 200,000 satisfied clients spread out over all 50 states, AccuQuote has placed nearly $100 Billion of life insurance coverage in force over the past 20 years. AccuQuote, which also offers long-term care insurance, disability insurance and annuities, and Byron have both been recognized by the likes of USA Today, Consumer Reports, Forbes, BusinessWeek, Money, Wall Street Journal, New York Times, CNN, Chicago Tribune, Kiplinger’s, Bloomberg, Smart Money, CNBC, Associated Press, Suze Orman, Terry Savage, and many others. For more details and to get a personalized quote in minutes, visit

About InsuraMatch

InsuraMatch, a new venture from The Plymouth Rock Group of Companies, is a leading online property / casualty insurance agency. Its proprietary “match” algorithm offers each consumer a personalized shopping experience by matching them with the company and coverage that best suits their specific circumstances. The online quoting system considers customers’ personality and preferences and computes a compatibility level with each carrier. Quotes are then displayed by order of compatibility score, with full price transparency. InsuraMatch is pleased to represent a blend of national carriers, strong regional companies as well as niche insurers, specializing in certain markets / products. Headquartered in Boston, Plymouth Rock Assurance is a leading auto insurance carrier serving Massachusetts, Connecticut and New Hampshire. Plymouth Rock Assurance has an “A-/Excellent” rating from A.M. Best, the insurance industry’s premier independent rating service. It is part of the Plymouth Rock Group of Companies, which together write and manage over $1 billion in auto and home insurance in the Northeast. For more details and to get a personalized quote in minutes, visit

Peter Shea

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