Sports Revolution Create App for Queen Elizabeth Olympic Park

Sports Revolution has partnered with London Legacy Development Corporation to create a Smart Phone App for Queen Elizabeth Olympic Park - designed to deliver a seamless visitor experience and use of the park
By: Sports Revolution
 
Feb. 10, 2016 - PRLog -- Sports Revolution, the sports media and digital marketing agency, in collaboration with app developers Pocket App, has developed a free-to-download app for visitors to Queen Elizabeth Olympic Park, designed to deliver a seamless user experience.

Following a rigorous tender process run by the London Legacy Development Corporation in 2014, Sports Revolution and Pocket App were chosen for their expertise in using mobile technology to enhance public engagement in locations focused on sports and recreation.

Since fully opening in April 2014, the Park has attracted millions of visitors and the ‘Smart Park App’ has been designed to further enhance the experience. It helps visitors explore the rich variety of activities and environments available, inspiring a spirit of creativity and cultural adventure.  Features of the app include content tailored to location, allowing users to explore the walks, tours and attractions that the park has to offer and technology which allows users to modify content to suit their reason for visiting the park.

As use of the app grows, it will organically develop with the park as it intuitively learns what visitors expect and why they are visiting, as well as becoming a tool to drive return visits by promoting upcoming attractions and events.

Ben Edmonds of the London Legacy Development Corporation, said: “Sports Revolution and Pocket App were our first choice to deliver this project. Together they have the experience in delivering the necessary technology and ensuring that the app enhances visits to Queen Elizabeth Olympic Park. Our initial design and development focus was in the areas of up-to-date information sharing, interactive wayfinding and the enhancement of the visitor experience; we feel that our app now supports these objectives well and going forward we will continue to develop and improve on its capabilities. With over 8 million people from all over the world already having visited this unique location and many more visitors, residents and workers who will make use of the park in the future, we hope that our app will be helpful to them and will make their day even more enjoyable.”

Kelly Williams, Managing Director, Sports Revolution, said: “We have been thrilled to work with the London Legacy Development Agency to deliver a state of the art app for visitors to an iconic London venue, Queen Elizabeth Olympic Park. Much of our work is geared towards enhancing experience through powerful content and relevant information, delivered directly to the user. This will play a big role in enhancing the park experience as visitor numbers grow during the coming year.”

London’s newest visitor destination, Queen Elizabeth Olympic Park, is a place unlike any other. Visitors to the Park are able to enjoy beautiful parklands and waterways, world-famous sporting venues, arts and events and spectacular views from the ArcelorMittal Orbit. As a new heart for east London, the Park will also provide new homes, jobs and a cultural and education quarter.

The London Legacy Development Corporation promotes and delivers physical, social, economic and environmental regeneration in Queen Elizabeth Olympic Park and the surrounding area, in particular by maximising the legacy of the London 2012 Olympic and Paralympic Games.

Sports Revolution has extensive experience of delivering projects designed to engage with users, most recently having worked with Celtic Football Club to develop the award winning app ‘Celtic Live’. The app allows Celtic fans can download to their smartphones.

Pocket App is the UK’s leading independent developer of Apps working with partners, corporates and brands they have successful delivered high profile projects including the British Legion Poppy Appeal.

ENDS

For more information, please contact Jim Curtis or Stacy Hyde at Stampa Communications 07825 951 425 / 0207 242 7814/ 0207 580 2850

Notes to Editors:


About Sports Revolution

Sports Revolution is a fully integrated sports marketing and media agency, and the largest media rights owner in UK football stadia advertising. It uses its deep knowledge of sports media and fan behaviour to advise rights holders and brands on new ways to engage with and maximise the value of sports audiences. Through mobile, social media, stadium Wi-Fi and in-stadia screens, Sports Revolution works across all media, putting the fan at the centre of its strategy. It works for some of the biggest names in sport, including Barclays, Heineken, UEFA, ESPN and Sky, and has offices in the UK, Ireland, UAE, across Asia and Australia.

Contact
Stacy Hyde Stampa Communications
0207 242 7814
***@stampacommunications.com
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