“If you’ve picked the right people you will get invaluable advice, and you will get it free”

Feb. 8, 2016 - PRLog -- Red Herring Games was started by Jo in 2007 in Grimsby and built from the ground up. Red Herring Games is a fascinating business all to do with mystery murder, dinner events, party accessories, gifts, bits and pieces.

Hi everyone, Jo from Red Herring Games shares her incredible journey on SellingOnlineToday!

Listen online here: http://www.sellingonlinetoday.com/podcast-interview/red-herring-games-2/

Listen on iTunes: https://itunes.apple.com/gb/podcast/sellingonlinetodays-podcast/id980276311

Some thoughts from the interview
“We are an online retailer of murder mystery games, gifts and accessories.”

“We got into it by chance.I decided to leave work and I thought, I know! I’ll run a coffee shop because I am really good at cooking. We needed a deposit of a ridiculous amount which we didn’t have.”

“I was already writing. I had already started with murder mystery games because the church I was working with..”

“I started writing games just for church youth and when we went to approach the bank about the coffee shop and they turned us down because of the deposit, friends of ours said why don’t you sell your games because I had already got 5 I had written about at that point. I thought ah! Well! I suppose it might bring in a little bit of pennies to help with the deposit. So I started selling the game online through another platform that wasn’t actually mine I just worked for another company and after a couple a year of two I though goodness I could actually sell these myself and make a bit more money than I am currently as an author and approached a firm locally to set up with.”

“They joined forces with us, provided the website initially on a commission basis and we set up selling murder mystery games.”

“I started with 12 and now I have got over 100.”

“We are probably the only event management company that provide murder mystery that also provide our scripts to use.”

“People always want up-sell these days.”

“It’s not static. People assume that they put a website up but it’s actually not a static thing. You have to keep looking at your website, tweaking it, changing it, adjusting it.”

“People are always changing their websites they don’t just put one up and leave it there for 80 years, it’s never going to sell anything.”

“We looked at bringing a team but we actually decided it was more cost effective to outsource it.”

“I think it is very important to outsource it to someone who knows what they are doing because website work is much harder than you might think and to get it right is much harder than you might think.”

“I don’t have the skills to get all the SEO right and what Google is looking for.”

“We also have got a shop/office in Grimsby itself.”

“There are a lot of people looking to buy from us abroad.”

“We didn’t start with any of them. We initially focused on getting our website right. We didn’t have a bricks and mortar shop before getting we started our website.”

“We were just originally getting rid of old stock on eBay.”

“We thought we really ought to look at having an eBay presence all the time.”

“It doesn’t generate a phenomenal amount of income month in month on eBay but it ticks over and it brings people back into the website which is what it was there for.”

“Amazon we launched probably about 3 years ago.”

“Amazon does generate a phenomenal amount of sales for us.”

“The best thing we did was get the barcode and the barcode wasn’t expensive to sort out. I would certainly caution against people buying a barcode they really need to register with GS1, there are so many scams out there.”

“Amazon is definitely better. We have a product that is a luxury product, people wouldn’t search for a murder mystery on eBay.”

“I tend to find that the people that shop on eBay are they people looking for a bargain they are not the people looking to spend on a quality item.”

“Because of the price point our product is at Amazon will sell much more eBay will ever sell on there.”

“I have got a good team around me, we just keep pushing all the time.”

“We tell everyone what our email address is, what our telephone is and where you can find us.”

“There is a huge generation of silver surfers out there that whilst they are quite happy to surf they don’t want to buy online they want to ring up and buy.”

“Twitter has been very good to us business wise.”

“Google ad words we use and you have to know exactly what you are doing with Google ad words to have it make the most money."

“The blog is primarily there for SEO.”

“Get the right advice. There are an awful lot of business advisors out there who are business advisors because their business failed”

Best advice: “Customer service is never good ever. I went to training course once on customer service and he said your customer service will never, ever, be good enough. Always look at improving your customer service always think of some way to make your customers more excited about the service they have received.”

What do they offer?
Red Herring Games stock a huge range of small group dinner party games and the widest selection of large group murder mystery games you will find  anywhere on the internet.