New guide: “5 revenue roadblocks that are wearing out your marketers and costing you a fortune”

JAMESTOWN, R.I. - Feb. 10, 2016 - PRLog -- Small and mid-sized companies are struggling to see a revenue return from their digital marketing efforts. They are finding themselves in direct competition with larger or more cloud-savvy companies that are doing a better job of meeting the expectations of Google and online customers.

Increased digital competition is only part of the problem. It turns out that companies that are not the market leaders are making 5 fundamental mistakes that are literally wearing our their marketers and costing them a fortune.

“After analyzing the digital marketing leaders in 20+ industries, and working with dozens of marketing teams, we have come to the conclusion that the market leaders are adhering to 6 best-practice areas,” says Joe Mckenna, CEO of Cloud Potential. “But we also found that the companies that were not leading their market were making five critical mistakes, which keep them from adhering to best practices.” Those mistakes are:

• Building a new website
• Focusing on too many metrics
• Paying for design instead of templates
• Setting up their own technology
• Ignoring best practices

A new guide, “5 revenue roadblocks that are wearing out your marketers and costing you a fortune,” (available at http://onlinemarketing.cloudpotential.com/guide/) is designed to help companies avoid these mistakes and get on the right track. The guide was written president and co-founder of Cloud Potential, Kristin Zhivago. Zhivago is author of the 5-star book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, which Forbes voted one of the top six sales and marketing books.

“We really don’t want to see small businesses suffering when they don’t have to,” says Zhivago. “Especially when the solution is available to them all.”

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Cloud Potential was co-founded by CEO Joe Mckenna and president Kristin Zhivago. Mckenna was the president of a national, fast-growing background check company prior to Cloud Potential, where he made it his mission to make digital marketing work. Zhivago was a “revenue coach” to companies of all sizes, and the author of the 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Cloud Potential focuses on helping small marketing teams get big-team results, by following the best practices of the market leaders and taking full advantage of today’s cloud-based tools and big data.