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Jennifer S. Wilkov to Speak About Thought Leadership at the NY Rotary Club
Founder of the Speak Up Women Conference at the United Nations Addresses Top Tips for How to Become a Thought Leader & Why Speaking Up Makes a Difference
By: Your Book Is Your Hook LLC
“Experts, business owners and executives often don’t realize that they need to think through what their individual objectives are for becoming a thought leader in their field and then decide which aspect to focus on so their message is clear and concise. To break into the coveted thought leadership positions in your field, experts, business owners and executives need to determine what they want to speak up about from the beginning -- with their platform, first books, and speeches as opposed to just throwing myriad messages out there to see if they will attract colleagues, listeners and readers. When done well, the thought leader’s platform should cultivate opportunities such as speaking appearances and book publishing inquiries to deepen relationships with colleagues, clients, and the industry, not just sell books or speak for the sake of speaking,” states Jennifer S. Wilkov, CEO of Your Book Is Your Hook and Founder of the Speak Up Women Conference at the United Nations in March. “There are a number of ways to craft your thought leadership platform so you can reach, empower and inspire so many in your field. However, there are sometimes too many options that it can become extremely overwhelming and confusing for the business owner or executive who often doesn’t feel competent as a marketer or business developer for his or her own platform and message. An expert with an amazing concept and message could easily find him or herself not getting traction with their efforts and ignored by the audience he or she has targeted. I want to prevent that from happening by educating burgeoning thought leaders like the members of the NY Rotary Club and breaking down the cluttered and often conflicting information they find on the Internet into clear actionable steps they can take to really succeed as a thought leader.”
Ms. Wilkov’s talk will cover topics such as:
• Mythbusters about thought leadership, including top tips for going from invisible to impact
• The rules for establishing your thought leadership platform and the materials required
• How thought leadership today can affect your career tomorrow
• What publishing industry and media journalists are seeking in today’s thought leaders
The NY Rotary Club talk is offered through the NY Rotary Club. For more information about the NY Rotary Club and this event which is open to non-members to attend, please refer to http://portal.clubrunner.ca/
About Jennifer S. Wilkov.
Jennifer S. Wilkov is a #1 international best-selling award-winning author, an award-winning freelance writer, The Literary Agent Matchmaker™, and a respected book & business consultant in her business called “Your Book Is Your Hook!” She is also a popular media personality as the host and executive producer of the popular radio talk show “Your Book Is Your Hook!” on WomensRadio, a blogger for books for the Huffington Post, and a columnist for Book Marketing Magazine and the award-winning magazine PUBLISHED.
Jennifer supports thought leaders, first time writers and seasoned authors with the essentials to become a bestseller: a great project, a strong platform and a well-polished pitch, presentation and hook for their book. She educates and assists them with the writing, marketing and getting published processes (traditional with an agent, self-publishing and e-publishing)
Jennifer is also the creator of The Next Bestseller™ Weekend Workshop, a safe space that provides writers with exclusive access to the dream team to help you prepare and practice your pitch BEFORE you have to talk about your project with industry professionals and others. Please refer to www.TheNextBestseller.com for more information and registration.
jennifer S. Wilkov