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Follow on Google News | Cohesion Forms National Collaborative With Independent Design/Digital FirmsMarketing Direction Company Expands Capacity Through Exclusive Market-Based Partnerships
By: Cohesion "This is the natural evolution of our business," said Creath. "As we concentrate more and more on the strategic foundations and direction of marketing and brand efforts, we need to expand our resources without dilluting our focus. Our new collaborative allows us to do that." Creath said that initially, Cohesion will focus on relationships with premier design/digital firms in four markets: St. Louis, Kansas City, Chicago and Washington DC. He said that that list of markets may expand in 2017. "Clients are looking for focused, best-in-class resources in both strategy and creative/digital execution," said Creath. "While a lot of agencies provide watered-down services in both areas, nearly all fall short. In our collaborative, firms maintain independence and focus on respective strengths, but come together operationally." Creath said that this new collaborative model provides the most value in a purposely scaled approach. "Clients will only pay for exactly what they need." To learn more about the new Cohesion Collaborative, please email Brian Creath at bcreath@cohesioncompany.com. * * * Cohesion is a Marketing Direction Company. Since 1999, Cohesion has been helping organizations develop stronger brand and marketing platforms – whether the organization currently has a marketing staff of 50, a network of outside agencies, or no marketing resources at all. At Cohesion, we build marketing direction. It's this focus on 'the work behind the work' that defines our consultancy and provides unique value for our growing list of clients. End
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