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Follow on Google News | Tremendous Results Lead to Expansion of Apogee Interactive’s SolutionBy: Apogee Interactive Starting in February 2016, Southside Electric Cooperative (http://www.sec.coop/) These cooperatives— Email click-through rates for those using the solution reached an astonishing 30 percent, 26 percent higher than average email click through rate of four percent. Surveys administered by the cooperatives show that 95 percent of members find the videos easy to understand and 94 percent feel that they are useful. As the person responsible for managing the energy efficiency and demand response programs for ODEC, Erin Puryear, manager of Member of Energy Innovation Planning, worked with its member-owner cooperatives to roll out the program. “Research from Experian found that open rates rose from seven percent to 13 percent when companies used the word ‘video’ in the email’s subject line. Another study from Marketo and Clearfit found that emails that used video for a direct call-to-action had a 53 percent higher click-to-open rate over emails without an obvious mention of video content,” said Puryear. “All of this said, the case for using video in email messages was compelling. The fact that the solution came from Apogee, a trusted partner that has worked with cooperatives for more than two decades, led us to choose this software for our member companies.” Puryear and Greg Cook, vice president of administration and finance for Community Electric Cooperative will be presenting solution results at AESP National Conference (http://www.aesp.org/ Contact Apogee directly at 678.684.6800 or info@apogee.net if you are interested in learning more about the Personalized Video Messaging Solution. About Old Dominion Electric Cooperative (ODEC) Headquartered in Glen Allen, Va., ODEC is a not-for-profit, member-owned, power supply cooperative. It supplies reliable, cost-effective, environmentally balanced, wholesale power to its 11 member electric distribution cooperatives, which provide affordable electricity to 1.4 million people in 70 counties in Maryland, Virginia and Delaware. Learn more at www.odec.com. About Apogee Interactive Apogee Interactive is one of the nation’s leading providers of customer engagement software services for US energy utilities. Partnering with utilities for more than 23 years, Apogee's digital engagement platform delivers proactive, personalized communication to consumers nationwide. Apogee's proven SaaS platform enables more meaningful customer engagement, proven sustainable energy results, reduced operating costs and improved program performance for utilities. For more information, please visit www.apogee.net and follow them on Twitter at @apoweb. End
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