WS Centre Reveals the Essential Features a Business Website Should Have

Feb. 2, 2016 - PRLog -- Having a business website has become a necessity to survive in this competitive world. However, simply creating a stunning looking interface is not enough. The CEO of WS Centre, a reputed web development company in Dubai, explains the essential features a website must have to draw in more customers.

“A website is one’s store on the internet and one should ensure that customers undergo a seamless experience, so that they feel eager to do business with the organization,” the CEO explained. He added, “As a website designing company Dubai, we get requests to make the site ‘look stunning’, or have ‘strong visuals’. We understand that as a business owner, one would want to make the webpage attractive enough for the customers. Nevertheless, one should also spare a thought for the features which would make the website easily accessible and navigable. Firstly, it is imperative to have an About Us page to let the customers have a better understanding of the business. We have seen that websites without an About Us page are considered to be less credible by most people. One should utilize this section to inform about how, when, & where the company was established, its mission, USP, and other general information about the organization. Another must have for the business site is a dedicated contact page where one should provide the company phone number in click-to-call format, so that customers can easily call up when they have a question or complaint. One can also display the company email address and LinkedIn, Facebook, & Twitter links. Incorporating a customer testimonial page would add another dimension to the interface, as someone else’s words would help the customers to place trust in the company.”

He further continued, “Another prime feature is to have an up-to-date blog. One can use this segment to educate the customers about the product, and provide relevant details about the different happenings in the industry or announce any upcoming product/service. A blog will keep the customers coming back for more interesting information. Moreover, blogs help in SEO too. Search engines are biased towards fresh and relevant content. Hence, if one updates the blog regularly, then search engines will surely favour the webpage over others.”

The CEO concluded, “As a responsible website development company Dubai, we inform our clients about the importance of these features and recommend the elements which are needed the most for their nature of business.”

For more information : http://www.wscentre.com/web-development.html