Novo IVC a division of TouchStar Technologies rebrands for Future Growth

Jan. 26, 2016 - PRLog -- 26th January 2016: Novo IVC, a leading provider of state-of-the-art on-board retail systems, has unveiled its new brand identity which takes effect from today.

Novo IVC is a trading brand of TouchStar Technologies, an organisation that comprises a number of different entities and business units, each with its own individual brand and each providing unique but complementary technology solutions. In addition to on-board retail, these include warehousing, transport and logistics, fuel and oil logistics, vehicle tracking, access control, and time and attendance.  The rebrand will see Novo IVC coming together with these business units under a single newly created umbrella brand named TouchStar.

Mark Hardy, CEO  of TouchStar Technologies elaborates: “The primary driver for the rebrand was to provide greater clarity of our group structure and specialist units, and to ensure that our brand values were in alignment with our corporate identity. The ‘TouchStar’ name has been a successful and powerful brand for over two decades representing the organisations’ in-vehicle, tracking and telematics solutions, achieving global recognition in its markets. Additionally, the word ‘touch’ is synonymous across all of the technologies we offer and the personal touch that customers can expect from TouchStar.“

The TouchStar logo has been redesigned so that is now more closely aligned to the company’s brand values. Tailored versions of the logo have been created for each business unit, including Novo IVC, using different colours and iconography. This ensures that each business within TouchStar now has its own clearly identifiable brand identity that is relevant to its business offering whilst also being instantly recognisable as being part of TouchStar Technologies.

With immediate effect, TouchStar Technologies’ new brand portfolio consists of:

• TouchStar – On-Board Retail (formerly Novo IVC)
• TouchStar - Warehouse & Logistics
• TouchStar – Access Control | CCTV | Time & Attendance (formerly Feedback Data)
• TouchStar – Fuel Oil Logistics
• TouchStar – Proof of Delivery
• TouchStar – Advanced Tracking & Telematics

Mark Hardy, CEO of TouchStar Technologies concludes: “Our new branding better reflects who we are as a business and what we stand for. I am confident that it will help us as we look to extend Novo IVC’s reach to wider geographies. “

The new branding can be seen at www.touchstar.co.uk