Veelo’s New Webinar Series Challenge: Marketing ROI or Marketing Waste?

PORTLAND, Ore. - Jan. 26, 2016 - PRLog -- Veelo, an award-winning marketing and sales enablement technology leader, has scheduled a three-part webinar series addressing marketing ROI.

Designed for marketers who are asking themselves:

·        “We have lots of marketing content, but I don’t know what is being used and what isn’t.”

·         “Sales content isn’t always using the approved messaging and branding.”

·        “How do I prove the value and ROI of our marketing content to our CFO?”

The kick-off webinar of the series provides an overview on achieving and proving the ROI of marketing.  Learn how to:

·        Create content that is actually used by sales

·        Ensure message and brand consistency

·        Implement tools and processes to track content usage

Two additional webinars will feature real world case studies of companies that reduced marketing waste, dramatically increased sales usage of effective marketing content, and experienced positive results right away.

To register, go to http://veeloinc.com/events-webinars/.

Marketing ROI or Marketing Waste?

Date:  February 16, 2016

Time:  10:00 a.m. PT/ 1:00 p.m. ET

Proving Marketing ROI: The ESI Success Story

Date: March 29, 2016

Time: 1:00 p.m. PT/4:00 p.m. ET

James Latham, CMO of ESI, a global manufacturer of laser-based solutions for the microtechnology industry, shares his experience on increasing product marketing ROI.  Come hear how James and his team transformed how ESI launched global products, reduced product marketing waste and dramatically increased sales usage of marketing content.  In this webinar we will cover the processes, tools and behaviors James changed, and the results he was able to produce in just months.

Proving Marketing ROI: Case Study #2

Date:  April 27, 2016

Time: 10:00 a.m. PT/1:00 p.m. ET

In this case study we will focus on best practices that enable sales enablement teams to deliver impact and ROI.  Our guest presenter will talk about how their company achieved greater impact of content, increased seller confidence and shortened sales cycles through the use of new sales enablement tools and processes.  Speaker TBD.

About Veelo

Veelo, formerly MobilePaks, helps companies improve selling effectiveness and productivity with tools for developing and delivering sales content and support.  Based on an exclusive brain science approach, Veelo is the only system that helps organizations create and deliver content based on the way sellers learn, retain and apply information. The Veelo Relevance Engine™ uses a proprietary machine-learning algorithm that automatically suggests dynamic content and support based on the sales stage, prospect type and preferences of sellers and managers, resulting in exceptional customer experiences.