The Unique Pattern of Disruptive Social Media Strategies, SMB Dallas January 2016 Meeting

DALLAS - Jan. 26, 2016 - PRLog -- SMB Dallas (Social Media Breakfast Dallas) January 28, 2016 meeting will feature Ivonne Kinser, with Avocados From Mexico.  Ivonne will describe how Avocados From Mexico (http://avocadosfrommexico.com/) achieved the #2 Ranking for the Super Bowl in February 2015 and what plans they have for Super Bowl 50 on February 7th, 2016. Her digital & social strategies have been unique and she has been able to set her brand apart in an extremely cluttered space.

Social media is ever changing and SMB Dallas is an organization that collectively presents and practices social media platforms, tools, metrics, applications, ROI and case studies.  We are excited and honored to hear Ivonne share the challenges, success and residual results at the upcoming January 2016 meeting.  SMB Dallas is a free event so registration is critical if you want a seat for most months.  To register visit Eventbrite – The Unique Pattern of Disruptive Social Media Strategies.

Ivonne has spent the last 15 years specializing in the interactive space. Back in 2002, she led the first digital efforts of American Airlines in the Latin American region, including the development of the airline’s multiple websites across the region. She also spent several years on the agency side with some of the best-known advertising groups such as Lintas, McCann Erickson Worldwide, and the Richards Group. On the corporate side, she has held senior director roles at several companies including the technology startup Joinem, and the all-American apparel manufacturer Haggar Clothing.

In 2014, Ivonne joined Avocados From Mexico as the head of digital media & strategy. At AFM she oversees all things digital, keeping the company on the cutting edge of the Web across the organization’s four business segments: Hispanic market, general market, retail, and food service.

Within the few months that she has been leading the company’s digital efforts, Avocados from Mexico’s digital work has been recognized by different organizations and media. The multiple accolades include #2 second-screen Super Bowl champion in February 2015, The Most Engaging Cinco de Mayo Brands on Facebook recognition, a Silver Communicator Award for AvocadosFromMexico.com copywriting, and most recently, a Gold Stevie in the Websites Food and beverage category – Steve Awards. Innovation, disruptive creativity and a non-traditional approach to digital marketing are the hallmarks of Ivonne’s work.

For a preview of the upcoming presentation, see SMB video (https://youtu.be/5DY8gzAD5PQ).


Cathy D Claterbaugh, c12 Concepts and SMB Dallas Board Member says, “ Successful commercials are ones that we always recognize. SuperBowl Avocados From Mexico is one of the memorable ones. We are excited to welcome Ivonne and hear the digital media strategy for such a successful award winning SuperBowl commercial.”

Meeting Info:   Offices of Freeman-Leonard / BravoTECH, Heritage Square 1, 4835 LBJ Freeway, 10^th floor, Dallas, Texas.  Meeting starts at 7:15am, with the program at 7:45am.  Come early to network  and get a seat to hear Ivonne, it will be a full house!

Social media has transformed the way people socialize, network and stay in touch. Large social networks come and go, and other ones like LinkedIn, Facebook and Twitter completely transform and redefine online trends.

The attendees of SMB Dallas are an extremely knowledgeable group, and the attendees have the opportunity to learn from one another, share ideas and experiences, and make some new contacts too.

SMB Dallas social media includes LinkedIn (http://www.linkedin.com/groups?gid=3109448&trk=my_gro...), Twitter (https://twitter.com/SMBdallas), Facebook (https://www.facebook.com/groups/smbdallas/), and Google+ (https://plus.google.com/communities/112992110532216757967).  Please join us and share your experiences and share with others too.

About SMB Dallas
SMB Dallas was formed May 5, 2010 for businesses and individuals primarily involved in B2B, to network, learn, and showcase their interests in various uses of social media. From a business owner who utilizes social media to promote and grow their business, to the media expert or the new beginner, SMB Dallas is an organization of 800 members coming together to share, teach and learn.  SMB’s roots started in “The Big 3” in social medias – LinkedIn, Facebook and Twitter, and has constantly expanded topics to more social media platforms strategic approaches, tools and many more.  The program format varies from showcasing various keynote speakers, “Hot Topic” panel discussions and roundtable “Burning Question” format, so all have an opportunity to participate and grow in knowledge.  Meeting the last Thursday of each month, SMB Dallas members gather to share experiences, successes and engage with each other on a variety of different topics in and around the social media sphere.  For more information please visit https://socialmediabreakfastdallas.com.