Web Solution Centre Discusses 3 Online Marketing Mistakes Companies Should Avoid

Jan. 25, 2016 - PRLog -- Online marketing is the new frontier for companies to compete against each other. There are so many segments in online marketing, ranging from SEO, content promotion, to pay per click, social media marketing, and many more. However, often companies adopting this technique for the first time, make mistakes that pose threat to the image of the organization. The CEO of Web Solution Centre, a reputed website designing company in Dubai, believes that a little information about the pitfalls to avoid while engaging in online marketing, can help in the transition from the traditional to online approach.

He says, “The scope of online marketing is so vast that one can easily make a mistake, and yet not realize it for a long time. Moreover, the internet is constantly changing, and remaining updated with it can be tiresome. One mistake that most business owners make while developing an online marketing strategy is not implementing a blog page on their website. As a responsible website designing company in Dubai, we always educate our clients on the importance of blogs. A regularly updated blog can keep customers coming back for more interesting information. In addition to that, it also provides fresh content to the webpage, which in turn, helps in earning high rankings on the search engines.”

He continued, “The second mistake is not utilizing the potential of website analytics tool. If one is getting less than the expected results through online promotion, then one should make use of different analytic tools, such as, Google Analytics, HubSpot, or Coremetrics, to gain insight on a variety of aspects. With these tools, one can easily map user interactions, performance of the internet promotion strategy, and carry out several other tasks. One can also know which webpage has the highest drop-out rate. Another glitch to avoid is not incorporating a call to action button on the interface. It may sound irrelevant, but in reality, many businesses fail to implement this simple element, and hence do not achieve their desired goals. One should always remember that one cannot put up some content on the website and hope that visitors will be converted to customers; it is imperative to lead the visitors in the right direction.”

The CEO of the renowned website designing company in Dubai (http://www.websitedesigningcompanyindubai.com/), concluded by saying, “One needs to understand that the investments in online marketing may not render immediate rewards. Patience is an attribute one must learn, before taking the plunge in the internet marketing arena.”

For more information : http://www.wscentre.com/online-marketing.html