New Outsell Research Identifies Opportunities for TV and Cross-Media Audience Measurement Players

BURLINGAME, Calif. - Jan. 20, 2016 - PRLog -- Outsell, Inc (http://www.outsellinc.com/)., the world’s only research and advisory firm focused on media, information, and technology, today announced publication of a new report, TV Measurement and the Search for Cross Media Enlightenment (https://www.outsellinc.com/search/d7entity/50339). The report takes a close look at recent TV audience measurement developments, the forces behind them, and how the category now connects into a larger cross-media measurement effort.

Advertisers now demand better cross-media measurement solutions to align with their own cross-media marketing campaign capabilities. TV audience measurement has lagged behind online, social, and mobile measurement due to antiquated methodologies, slow innovation from measurement providers, and an ad tech market that just now is arriving at TV’s doorstep.

“Nielsen’s development towards a unified measurement solution for both linear and digital sources, along with comScore’s acquisition of Rentrak and the combined products that will follow, will result in a new currency for advertisers and media companies. TV will also get “appified” and advertisers and media publishers will want to watch the interplay between programming and ad exposure, content interaction and loyalty and social sharing, and seek audience measurement firms who can show the entire view,” said Randy Giusto, Outsell VP and Lead Analyst and the report’s author.

This groundbreaking report contains insight from interviews conducted among executives at leading audience measurement firms, adtech and martech vendors with analysis of TV, mobile, and online advertising and marketing spending from Outsell’s annual Advertising and Marketing Study. Readers will learn new developments in and drivers of TV and cross-media measurement, and what opportunities lie ahead for TV and marketing technology vendors and media publishers as new TV measurement capabilities plug into the same digital measurement pipe that marketers use today when planning, executing, and measuring the effectiveness of their online, mobile, and social campaigns. It is a must-read for anyone interested in gaining a deeper understanding into what will define TV viewing, TV advertising, and TV measurement going forward.

For media inquiries, please contact Derek Beckwith, Warner Communications, at derek@warnerpr.com, or call +1 978-922-0818.

For more information about this report, please contact Srini Gomatam at contact_us@outsellinc.com, or call +1 650-342-6060.

About Outsell, Inc.

The rapid convergence of information, media and technology is reshaping businesses every day. Enter Outsell, Inc., the only research and advisory firm focusing on these three sectors. As the trusted advisor to executives, our analysts turn complexity into clarity, and provide the facts and insights necessary to make the right decisions. Our proven blend of big data, research, proprietary intelligence, and exclusive leadership communities produces tangible results and a strong ROI. We promise to deliver “wow” and ensure clients stay more focused, save time, and grow revenue in a fast-changing digital world.