Pharma executives come together with a promise to make 2016 the year of the patient

eyeforpharma, Philadelphia (January 20, 2015): Top industry executives to discuss the steps they will take to redefine pharma in a way that prioritizes patient value at the eyeforpharma Philadelphia 2016 Summit.
By: eyeforpharma
 
PHILADELPHIA - Jan. 20, 2016 - PRLog -- Refusing to settle for empty promises, eyeforpharma is offering pharma companies the chance to meaningfully critique their current sales and marketing strategies in a way that promotes value – for both customers and the commonly too forgotten patients. Challenging traditional models is one thing, but creating actionable next steps to push your commercial model beyond the tactics of the past is another.

Peter Hoang, Senior Vice President of Business Development and Strategy at Bellicum Pharmaceuticals, states why he is committed to speak at the event that stresses customer partnerships. “The Affordable Care Act continues to have a profound impact on the reimbursement landscape and for the delivery of care. Pharma and biotech companies, as an industry, must adapt with this environment in order to continue to thrive. We must work more closely with payors and providers to drive value from our salesforces to demonstrate the value proposition of our products.”

Hoang will be among many other senior leaders from Merck, Novartis, AstraZeneca, Eli Lilly, Pfizer, and UCB (just to name a few) who want to hold the industry accountable. Their case studies will guarantee that pharma companies indeed have ways to establish partnerships that promote the end user: the patient.

Over 350 senior pharmaceutical and healthcare executives will be at the summit on May 2-3. To see who else will be in attendance, or to find out how this year’s agenda will help you shape your commercial model in line with a new definition of pharma, visit the official website, www.eyeforpharma.com/philadelphia/ .

Media Contact
Paula Conlon
pconlon@eyeforpharma.com
201-204-2674
End
Source:eyeforpharma
Email:***@eyeforpharma.com
Tags:Sales & Marketing Conference, Patient Centricity, Pharmaceuticals
Industry:Health
Location:Philadelphia - Pennsylvania - United States
Subject:Events
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