"UltraBlock" New Zealand-made Sun Screen Lotion boasts an 80.8 UVA and UVB protection

AUCKLAND, New Zealand - Feb. 1, 2016 - PRLog -- Dermatest Pty Ltd, Australia — the southern hemisphere's most recognised sun screen and skin care testing laboratory — has empirically validated "UltraBlock" sun screen made by Pharmexa Ltd, New Zealand at 80.8!  Why is this certification so important?

"Our Quality Management starts with the formulation itself," says Company Director Russell Rach from Pharmexa Ltd, Auckland, New Zealand. The globally recognised Dermatest SPF 80.8 rating of sun screen "UltraBlock SPF 50+" is testimony to ongoing ambitions for a premium product which will outrun competitors on the key promise of sun protection. The formulation is designed by New Zealand innovator and pharmacist Mr Julian Price, now CEO of Pharmexa Limited, Auckland, New Zealand.

"The Dermatest Pty Ltd rating of SPF 80.8 achieved in May 2012 is a statement of quality, innovation and significant market leadership from a respected research and grading agency," says Pharmexa CEO, Mr Julian Price.

New packaging in November 2015 reinforces the new era of "UltraBlock SPF 50+" performance and presentation in the sun screen protection market valued at some $20b in the USA and towards $24m in New Zealand.

"UltraBlock is a serious contender in a highly competitive market," says CEO Julian Price from Auckland, New Zealand. "We have achieved product excellence in formulation, and adding design to our packaging simply elevates our presence of UltraBlock SPF 50+ on the shelf."

With a lashing of coconut oil, Pharmexa NZ Ltd brings product performance, packaging design elegance and trending customer relevance of coconut into alignment with their February 2016 production run being delivered into pharmacies and retail food chains in New Zealand and the Pacific.

"UltraBlock" is the flagship Sun Protection product in the armoury of Pharmexa Ltd's portfolio of skin care products that specialise in Sun Protection and Insect Repellent. Coupled with "AfterSun", Pharmexa effectively presents before and after consumer skin care managment for people at work in the outdoors or at play in a recreational setting.

New Zealand is a Pacific island surrounded by water. This context, coupled with reported holes in the ozone layer, has fired the ingenuity of a pharmacist and inventor, Mr Julian Price, to provide 'ultra' sun protection and care for families and children.

Presenting now, as the flagship brand in a portfolio of skin care products from Pharmexa Ltd, "UltraBlock SPF 50+" is an understatement of the Sun Protection capability of this product range. Pharmexa Ltd has distributors on notice that an extended range of specialist sun protection is coming, including MilitaryGuard for, one might say, the industrial delivery, and a specialist children's product at the other end of the spectrum.

For sales, stocking or distribution enquiries in your country, please contact Mr Julian Price at info@pharmexa.co.nz or pick up the phone on +64 9 537 2116. For more information, go to www.pharmexa.co.nz.