Non-Dues Revenue Study Findings to be Presented at February Meeting of Medical Society Fundraisers

PHILADELPHIA - Jan. 15, 2016 - PRLog -- Preliminary findings of a new study on how nonprofits and membership associations are generating non-dues revenue will be presented at the upcoming meeting of the Medical Society Fundraising Network (MSFRN) being held February 21-23, in San Antonio Texas. The study, Non-Dues Revenue Horizons: Insights on Association and Nonprofit Growth, 2016, is being conducted by Atlanta-based Association Insights, a leading research firm in the sector, with support from RevvCrew – a specialty consulting firm serving the nonprofit and association communities.

Using a three-part approach to share the findings, attendees will learn about some of the innovative strategies and tactics nonprofit and association leaders are using to drive non-dues revenue within their organizations, as well as ways groups are diversifying their sources of this critical income. Data from the American Society of Association Executives indicates that non-dues income represents approximately two-thirds of a membership organization’s total income, on average.

The three elements of the session, entitled Generating Revenue: Now, New and Next, include the following:

1.      Current Research Findings To-Date. Attendees of the MSFRN program will first hear about the new revenue-generating ideas and programs being implemented at national and regional organizations.

2.      A Spark Session. Moderated by Bill Voegeli, president of Association Insights, the Spark Session will include audience feedback and sharing of programs they are initiating to grow revenues, while getting feedback on these concepts from colleagues.

3.      Continuing Conversations. All members of the MSFRN network will be invited to take part in a post session webinar during the second quarter of 2016, where additional study findings will be offered. Copies of the final report will be provided to all registrants.

For more information about the study, visit www.revvcrew.com/survey. (http://www.revvcrew.com/survey)

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About RevvCrew
With offices in Denver, and Philadelphia, RevvCrew unlocks and perpetuates non-dues revenue for associations and nonprofits by building teams of absolute engagement. Founded by former senior-level association executives, RevvCrew focuses on growing association income by innovating key product and service areas including conferences, vendors and sponsorships.  Learn more at http://www.revvcrew.com.

About the Medical Society Fundraising Network.  MSFRN is a network of national medical and healthcare society professionals who are involved in fundraising for their professional societies and/or foundations. The group meets semiannually.   Learn more at www.msfrn.org. (http://www.msfrn.org)