Hottest Search Trends for Marketing in 2016

Which search trends should you be focusing on this year to stay on the cutting edge of marketing? Read on to learn more about the hottest search trends predicted for 2016 to get your marketing off to a great start!
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Search Engine Marketing
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Winston-Salem - North Carolina - US

WINSTON-SALEM, N.C. - Jan. 14, 2016 - PRLog -- Content marketing and search are changing rapidly, these areas have seen great changes even in the last year. Right now the market is shifting away from the act of producing content just for the sake of filling the page. Now search data and social statistics can help to guide content creators to the best topics for better content now.

1) Site Design and Layout Are Much More  Important This Year

This customer engagement will be the main focus of marketing. When creating content, you'll want to focus on customer needs and customer experience. Brands will be responsible for keeping these concepts in mind to progress toward customer conversion and keep readers coming back for more.

The layout of your site is going to be an integral part of your strategy to rise to the top when facing the competition every day when your content is released. If your customers can't find what they are looking for, they're going to click back and become yet another bounce. It is estimated that more than half of customers can't locate what they need on a business website.

2) Website rank may have less meaning this year. It's all about the content strategy and online engagement with customers.

This is the year to develop your online presence because it's going to weigh more heavily than your website ranking. You'll also want to link your site well with social media platforms and other online communities if possible.

Many social media platforms have been striving to provide a better experience for their users, particularly search options. Facebook has been at the forefront of this. Brands will need to be ready to tweak their online presence this year for maximum optimization and consumer engagement. With mobile apps growing rapidly, such as Twitter, Facebook, Youtube, etc... this will be increasingly important. Consumers are likely to be using these apps on a more regular basis in 2016 and beyond, with this in mind it's important to have searchable content on social media for a better consumer experience with your brand.

3) You Need to Optimize your Mobile Apps

Mobile apps are very likely to be the best way to gain brand engagement or exposure in 2016. This year these apps will be essential to the best mobile user experience possible. In 2015 these apps were already on the rise, even surpassing desktop searches in many cases.

It is estimated that more than half the time spent within digital media sources should put to rest any doubt that mobile apps aren't going to be a very important part of every marketing strategy this year. In fact more than a third of sales from the top 500 companies around the globe came from mobile apps last year.

4) Artificial Intelligence is The Key to Great Rankings in The Coming Year

RankBrain (, which is a new form of A.I. from Google that was introduced in 2015, will be helping Google to better direct you to accurate search results. The technology aims to to provide more personalized searches based on wording of the search, location of the searcher, etc... RankBrain is a huge development in Google search and is estimated to be in the top three signals within the the Google search algorithm (

To get started visit Structured Data for Google Developers ( This page will give you more information and lead you to, a tool to help you produce accurate structured data markups for your site. For more experienced users you may want to visit directly to get started with your structured data markup.  Use and Google Webmaster Tools ( together for better results and accurate structured data markups.

Like what you see? Get great content from The Content Oasis ( today!

5) Google Core Updates

In recent days it has been important to recognize the ranking changes of many websites around the web. This is thought to be the result of a Google core update (, but not the expected penguin update that we have all been waiting for since the later months of 2015. There is no specific update mentioned in the news, but Google is updating their search ranking algorithm and their could be more changes throughout 2016 so keep this in mind when building new sites or optimizing established sites.

6)Video Ads Will Dominate

With YouTube offering many video ad options this is not a new advertising method. However, Facebook and Bing also provide these options to these users. In 2016 Google is also jumping on board with Google video ads ( to help users embed these ads within the search results for yet another way to drive traffic. Users also have the option to manage these campaigns from their AdWords accounts to choose how and where the ads are displayed.

7) Digital Assistants Provide A New Frontier For Optimization

This year it will be very important to make sure that apps such as Siri and Cortana ( can sift through search results quickly and gather information about your business. These A.I. applications search the web when necessary to retrieve accurate information for their users. Get found in these results with easily searchable content with keyword optimization, structured data markup, and listing your business in directories such as Google My Business ( or Yelp (

Last year brought many changes including the increasing need for mobile ready sites. This year is no different so stay tuned for the coming changes in 2016.

Need help with your search engine marketing? Contact us ( today for more information or check out our packages ( too!

The Content Oasis, Megan Spencer-Owner
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Tags:Search Engine Marketing, Marketing Seo, Marketing Strategy
Location:Winston-Salem - North Carolina - United States
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