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Hottest Search Trends for Marketing in 2016
Which search trends should you be focusing on this year to stay on the cutting edge of marketing? Read on to learn more about the hottest search trends predicted for 2016 to get your marketing off to a great start!
1) Site Design and Layout Are Much More Important This Year
This customer engagement will be the main focus of marketing. When creating content, you'll want to focus on customer needs and customer experience. Brands will be responsible for keeping these concepts in mind to progress toward customer conversion and keep readers coming back for more.
The layout of your site is going to be an integral part of your strategy to rise to the top when facing the competition every day when your content is released. If your customers can't find what they are looking for, they're going to click back and become yet another bounce. It is estimated that more than half of customers can't locate what they need on a business website.
2) Website rank may have less meaning this year. It's all about the content strategy and online engagement with customers.
This is the year to develop your online presence because it's going to weigh more heavily than your website ranking. You'll also want to link your site well with social media platforms and other online communities if possible.
Many social media platforms have been striving to provide a better experience for their users, particularly search options. Facebook has been at the forefront of this. Brands will need to be ready to tweak their online presence this year for maximum optimization and consumer engagement. With mobile apps growing rapidly, such as Twitter, Facebook, Youtube, etc... this will be increasingly important. Consumers are likely to be using these apps on a more regular basis in 2016 and beyond, with this in mind it's important to have searchable content on social media for a better consumer experience with your brand.
3) You Need to Optimize your Mobile Apps
Mobile apps are very likely to be the best way to gain brand engagement or exposure in 2016. This year these apps will be essential to the best mobile user experience possible. In 2015 these apps were already on the rise, even surpassing desktop searches in many cases.
It is estimated that more than half the time spent within digital media sources should put to rest any doubt that mobile apps aren't going to be a very important part of every marketing strategy this year. In fact more than a third of sales from the top 500 companies around the globe came from mobile apps last year.
4) Artificial Intelligence is The Key to Great Rankings in The Coming Year
To get started visit Structured Data for Google Developers (https://developers.google.com/
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5) Google Core Updates
In recent days it has been important to recognize the ranking changes of many websites around the web. This is thought to be the result of a Google core update (https://www.seroundtable.com/
6)Video Ads Will Dominate
With YouTube offering many video ad options this is not a new advertising method. However, Facebook and Bing also provide these options to these users. In 2016 Google is also jumping on board with Google video ads (https://support.google.com/
7) Digital Assistants Provide A New Frontier For Optimization
This year it will be very important to make sure that apps such as Siri and Cortana (http://imatrix.com/
Last year brought many changes including the increasing need for mobile ready sites. This year is no different so stay tuned for the coming changes in 2016.
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The Content Oasis, Megan Spencer-Owner