Red Hat Survey: Mobile Investments Are Paying Off
Majority of respondents using KPIs to measure mobile app success indicate positive ROI
By: Red Hat
Red Hat's mobile maturity survey (https://www.redhat.com/
Respondents recognize the need to track mobile effectiveness and the majority (85 percent) are doing so using KPIs to some extent. Of these respondents that use KPIs, U.S.-based respondents are more likely to report positive ROI (79 percent) than those based in Western Europe (68 percent). Just four percent of respondents claimed a negative ROI from their mobile app programs, and one in six (16 percent) reported zero ROI. Additionally, seven percent of organizations do not know the level of ROI their organizations are achieving.
Manufacturing, telecommunications and construction are achieving the most mobile app success. Of respondents whose organizations are measuring mobile app success with defined KPIs, manufacturing, telecoms and construction industries saw the most positive ROI:
· Manufacturing – 92 percent
· Telecoms – 83 percent
· Construction – 83 percent
This was followed by:
· Retail – 76 percent
· Distribution and Transportation – 75 percent
· Business Services – 71 percent
· Financial Services – 69 percent
· IT – 66 percent
· Chemicals and Pharmaceuticals – 56 percent
Responsibility for mobile app success measurement is poised to shift in 2016. Today, 72 percent of respondents from organizations currently tracking KPIs believe senior IT heads and their managers are primarily responsible for tracking the success of mobile app development, while 17 percent believe this responsibility lies with line of business (LOB) heads, and 11 percent claim it is the responsibility of the organization's chief or head of mobility. In the next year, however, respondents see this shifting, with 43 percent of respondents saying they believe the primary responsibility will stay with senior IT heads, 42 percent placing it on LOB leaders, and 14 percent to the head of mobility.
Cathal McGloin, vice president, Mobile Platforms, Red Hat
“Our mobile maturity research shows that 90 percent of respondents plan to increase investment (https://www.redhat.com/
Methodology and Demographics
Red Hat, Inc. commissioned Vanson Bourne to poll the views of IT decision makers from 200 private sector organizations with at least 2,500 employees across the U.S. and Western Europe. The survey was completed in October 2015, and was carried out online.