SEO Marketing RPMG Online Technology

Jan. 13, 2016 - PRLog -- SEO Marketing RPMG Online Technology

Search Engine Optimization, or SEO, techniques can be divided into two basic categories.  The first category is techniques that search engines recommend as part of good practice. The second category consists of those techniques of which search engines do not approve. Like we said - basic.  Search engines attempt to minimize the effect of the second category, among them spamdexing. Industry experts have classified these practices, and the practitioners who use them, as either white hat SEO, or black hat SEO.

White hat techniques tend to produce results that last; black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.  For businesses today there is an even better solution for effective SEO marketing.  Groundbreaking SEO marketing RPMG online technology allows a business to appear in all organic listings on the first page of Google, Bing and Yahoo.  Visit RPMG at http://www.rpmgonline.com/front-page-advantages.

An SEO technique is considered white hat if it adapts to the search engines' guidelines and involves no deception. Search engine guidelines are not written as a series of rules or commandments - this is an important distinction to note. White hat SEO is not just about following the rule,  It is about making sure that the content a search engine indexes, and subsequently ranks, is the same content a user will see. White hat guidance is generally summed up as creating content for users, not for search engines. The next step is making that content easily accessible to the spiders, rather than attempting to deceive an algorithm from its intended purpose.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. A popular black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Cloaking is another well-used method, giving a different page depending on whether the page is being requested by a human visitor or a search engine.  Obtaining backlinks that are not related to the content of the website is also very popular - or was until the search engines cracked down.

Another category is sometimes called gray hat SEO. Gray hat employs techniques in between black hat and white hat where the methods used avoid the site being penalized. However, they tend not to produce the best content for users, but are mostly focused on improving search engine rankings.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or by de-indexing them completely. These penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.  SEO marketing RPMG online technology (http://www.rpmgonline.com/) places business in every organic listing on the first page (usually the second page, too; sometimes even more pages) of major search engines with absolutely no black hat methods.

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