Small-size beauty products appeal to French consumers

GUANGZHOU, China - Jan. 12, 2016 - PRLog -- French consumers are increasingly interested in small-size beauty products, according to a recent study by The NPD Group.

Easier to place and carry in a woman’s purse, their lower prices are also a major asset, regardless of the product category.

According to The NPD Group, there are three key factors to explain this success: the price (a small size perfume costs between 40 and 45 euros vs. an average 62 euros for a 50 ml), the travel size format is in line with the needs of modern life, and the possibility to give in to the temptation to test new products at a lower cost.

As far as fragrances are concerned, both the perfumery classics and the most recent launches have adopted the new sized packaging, aiming at attracting greatest numbers. In 2014, sales of feminine fragrances in 21-30 ml bottles recorded a 1% increase in units when the overall market fell by 2%. The situation is similar for men’s fragrances, with an increase of sales by 2% in units in 2014 for small formats while the whole segment decreased by 5% over the same period.

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