Automotive SEO Marketing Tips for Car Dealers

Jan. 11, 2016 - PRLog -- Jazel published the latest tips and updates for Automotive SEO Marketing.

Search engines make hundreds of changes every year, which can affect seo for car dealers and automotive companies. Jazel provides current automotive seo tips and updates to help car dealers stay competitive for search rankings.

Automotive SEO Tips:

The browser title of a car dealership web page is meant to be a search engine optimized description of the content. It is critical to both user experience and search engine optimization for car dealers. Titles cannot be duplicated on other pages. Search engines display about 70 characters of a title tag in the search results. If a page is targeting multiple keywords or a long keyword phrase, it is not a problem to go longer. Creating a compelling title can affect visits from the search results, so it's important to not only think about SEO, but the entire user experience. The title tag is a new visitor's first interaction with auto dealer brand and should convey a positive impression.

The meta description provides a short summary of the content on a page. Search engines do not use the description tag for auto dealer SEO rankings, but it is the primary source for the snippet of text displayed beneath a listing in the search results. Descriptions cannot be duplicated on other pages. It’s important to craft a compelling description using relevant keywords because it can affect the click-through rate of searchers to dealership pages. Meta descriptions can be any length, but search engines generally will cut snippets longer than 160 characters.

Read more automotive seo tips and best practices: http://www.jazelauto.com/automotive-seo

Jazel is an automotive marketing company specializing in website design and seo for car dealers.