Hill & Partners Rolls Through the 2015 SEMA Show in Vegas on Aeolus Tires

Bay State Branded Environment Specialists Design Custom Branded Environment for Top 25 Global Tire Manufacturer at 2015 SEMA Show
By: Hill & Partners
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WEYMOUTH, Mass. - Jan. 4, 2016 - PRLog -- Weymouth, MA (January 4, 2016) –Hill & Partners’ team of branded environment specialists partnered with Aeolus Tires, the 6th largest tire company in China and top 26 global tire manufacturer, at the 2015 Specialty Equipment Market Association (SEMA) Show in Las Vegas, NV, November 1st - 4th. The SEMA Show was held at the Las Vegas Convention Center.

This was the second consecutive year that Hill & Partners has worked with the Aeolus Tire brand at the SEMA Show. In 2014, Hill & Partners teamed up with the industry leader’s U.S. distribution group, Alliance Tire Americas, to create an uniquely attention grabbing, branded environment for SEMA.

“Aeolus Tires is one of the most recognizable tire manufacturers in the world and it was an honor to team up for the 2015 SEMA Show,” said Hill & Partners President Michael McMahon. “Our design team created a product that effectively communicated Aeolus’ brand image to all in attendance and created a visually striking environment with intricate attention to detail.”

The Aeolus Tire exhibit at the 2015 SEMA Show consisted of a 50x60 space designed around the AE46, a 3000lb Aeolus Transport Heavy Duty Dump Truck Tire, with a rugged visual presentation that included dirt and plants to generate a natural outdoor setting. Additionally, the Hill & Partners team produced graphical inserts for the tires to incorporate the design element and product information into the display without adding extra weight to already hefty tires.

Hill & Partners showcased the China-based Aeolus Tyre sponsorship of the Dongfeng Race Team at the 2015 Volvo Ocean Race through a replica structure of the sail. This accompanied a promotional video streamed on a 90” monitor to communicate the relationship between the two brands.

Hill & Partners utilized large-scale graphics printed on various materials including a mix of direct print to standard PVC and frosted Plexiglas. These elements were seamlessly integrated into the environment’s existing tire displays and created a window into the private meeting space on the other side of the wall.  The final result was an eye-catching exhibit space that captured the attention of all in attendance.

About Hill & Partners

Hill & Partners is a full-service team of branded environment specialists with a network of skilled partners throughout the country and world. Hill & Partners have provided professional exhibit management services that help clients manage and improve the results of their trade show exhibit program for over 20 years. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, IGT, Demandware, Samsonite and General Cigar. Hill & Partners, established in 1995, has received numerous awards and accolades including being named by the Boston Business Journal as one of the Boston area's fastest growing companies. For additional information, please call 617.471.7990 or visit www.hillpartners.com.
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Location:Weymouth - Massachusetts - United States
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