Semi-Lux Mobile Showroom and In Focus Brands Launch New Mobile Pop Up Service for Fashion Brands

Together with In Focus Brands’ EDA Labs Project, Semi-Lux has launched a new service for brands: The Branded Mobile Pop Up Experience.
By: Semi-Lux Mobile Showroom
ALBANY, N.Y. - Jan. 3, 2016 - PRLog -- Semi-Lux Mobile Showroom jis a luxurious physical space, with 10'ft ceilings and 6 crystal chandeliers, and tons of natural light, which shoppers relish. The mobile clothing company that serves locations not near traditional brick-and-mortar stores is currently working with publicly-traded REITs, such as SL Green, in bringing the mobile showroom into Class-A office parks in Westchester, Upstate NY, CT and Northern NJ.  Together with In Focus Brands’ EDA Labs Project, they have launched a new service for brands: The Branded Mobile Pop Up Experience.

The Branded Mobile Pop Up Experience is a rental model that brands can wrap the showroom in their brand messaging and logos for a scheduled tour or by the month. The merchandise on the mobile showroom floor will only be that brands’ lines during the tour or timeframe. Currently, the company is in discussions with ad agencies and fashion brands to bring this outreach service to the marketplace.

Heather Dwyer, Founder of Semi-Lux continues: “Semi-Lux only brings your merchandise to locations in which your target demographic is present with a high touch and customer service experience. This completely "outbound" concept, guarantees being in front of potential customers. This is active, not waiting for consumers to search your website or mall location.”

The new service is perfect for the launch of a new collection or to test a new marketing concept, with real consumer research data.  Actual audio and video of the consumers' responses to your merchandise can also be added to the service offering adds Jill Daye of In Focus Brands.

For added information on The Branded Mobile Pop Up Experience, please contact or

in Focus Brands
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Tags:Branded Mobile, Branded Pop Up Experience, Mobile Fashion
Location:Albany - New York - United States
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