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Follow on Google News | "Nothing Something" Brands Winery, Charms Millennials With Imperfect Image of Lush, Rustic Lifestyle"Not far from Napa’s manicured vineyards and wineries built to resemble French chateaux, Scribe, a winery by and for a new generation of viticulture enthusiasts, is upping the ante." -Travel & Leisure
The Story At the epicenter of California winemaking, perched on a hillside overlooking the bay, this Sonoma Winery occupies the very first parcel of land ever to produce wine in California. So begins the story of Emil Dresel, who emigrated from Germany with smuggled vines in his ruck sack and began to scribe the story of California winemaking. He built the Dresel & Co. name into a celebrated vineyard, only to be felled 60 years later by prohibition. The People When Scribe Vintner Andrew Mariani approached the design agency Nothing Something with his plan to revive the Dresel & Co. vineyard, he presented much historic research. He cared to preserve the history of the land even as he added to it. Nothing Something was asked to create a brand that would appeal to the market Mr. Mariani was part of: younger, highly social premium wine enthusiasts who celebrate farming, dine ferociously and don’t aspire to a manufactured European vision of luxury. The Concept Nothing Something Creative Director, Kevin Landwehr, explains the concept: "The flashy design some brands use to attract a younger audience hides the quality of a product. Much like the owners, the Scribe branding stands out with a little less effort. It embraces traditional label design but uses subtle, smart accents to make rebellious points. A flipped trademark insignia within an otherwise refined logo creates a subtle anti-corporate wink, and skewed classic typography on stripped-down, minimalist bottles alert the consumer to Scribe’s no-nonsense, keepers-of-this- Supporting Press: SONOMA'S WILDEST WINE PARTY http://www.foodandwine.com/ THE ONE GAME-CHANGING SONOMA WINERY YOU CAN'T MISS http://www.travelandleisure.com/ MEET CALI'S HIPPEST WINEMAKERS http://www.refinery29.com/ A NEW GENERATION IS UPPING THE ANTE http://www.nothingsomething.com/ A UNIQUE UNDERSTANDING OF MILLENNIALS http://brandinginbalance.com/ Learn more about Nothing Something and Scribe here: www.nothingsomething.com/ End
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