You Are Not Gonna Stand for It

TUSTIN, Calif. - Dec. 28, 2015 - PRLog -- Not content with prosaic delineations of product/service features and benefits, health care clients and consumers in this brave new world of values marketing want to know who you are and what you stand for. In short, they want to appreciate the mission and vision that drives your corporate culture and energizes your approach to what you do.

Evaluating Your Values

But how do you analyze, agree upon and articulate your company's values? Well, the experts tell us to avoid the kind of empty, self-serving bromides we've all seen printed on posters hanging in corporate lobbies -- hackneyed mission statements like "to strive to be the best," "to deliver unparalleled quality" and "to achieve excellence in service." According to Inc., those aspirational aphorisms lack the kind of introspective evaluation crucial to stating the kind of values that cut to the core of what your organization stands for.

Instead, try this exercise from Distilled.com:

1. List your products/services.

2. Translate these into the benefits they deliver to your customers.

3. Now look at those benefits. Which are uniquely observed in your work compared with that of your competition?

4. For each unique benefit, write down a correlating principle that makes it integral to your work.

5. Know that your values are already driving your business decisions, you probably just haven't articulated them yet. Dare to do so.

Visualizing Your Vision

Next, your vision needs to be presented to your client base. Since studies show that over 73 percent of individuals prefer to receive information via video, consider showcasing your company's values through the increasing popular corporate mission/vision video.

As creative video and animation professionals with over two decades of medical advertising experience, MedMed specializes in writing and producing mission/vision videos for health care companies nationwide. Along with -- or apart from --their ad agency. On a project basis. At a fraction of the cost agencies charge.

Clients include Anthem Blue Cross, Boston Scientific, Secure Horizons, Edwards Lifesciences, Blue Cross Blue Shield of North Carolina, Medtronic, UniCare, Natrol Melatonin, Freedom Innovations, Inland Valley Health Plan and Beckman Coulter, to name a few.

Simple, Affordable, Effective

“These videos are a simple, affordable, effective way for our clients to position their brand and, in so doing, uniquely position their products and services," stated Mike Smith, president of MedMen.

MedMen's staff has won scores of national, regional and local advertising awards on their way to producing hundreds of TV spots, radio commercials and videos for health care clients across America. Visit them at http://www.med-men.com and http://www.youtube.com/medmenbeardboy.