New Business Book Summary Available for Activate Your Brain

Dec. 18, 2015 - PRLog -- In Activate Your Brain, Scott G. Halford explains how the average person can become above average by gaining a better understanding of his or her own brain. Arguing that there is science to becoming a top performer, Halford first explains the basics of neurochemistry. With those preliminaries out of the way, he then shows how anyone with an understanding of neurochemistry can take control of his or her life, build confidence, and achieve goals. By offering readers an inner look at the complex workings of the mind, Halford empowers people to make healthy choices and build rapport with colleagues.

According to Halford:

• There is a science to becoming successful. Understanding how the brain works, and using that knowledge of neurochemistry to maximize one's potential, can help enhance workplace performance.

• It is possible to take control of one's life through a greater appreciation for how the mind functions. Self-control leads to increased confidence, enhanced willpower, and greater focus. These changes enable a person to achieve his or her goals.

• Mental stamina can be built up over time. Understanding neurochemistry means individuals will better understand the role that sleep, stress, life choices, and rest play in their individual performances. Small changes in these areas can have a drastic effect on how people behave.

• Making changes that enhance the mind will also help people find significance in their lives. A sense of significance provides meaning for individuals and leads to a better ego and a more powerful ability to collaborate.

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