MJD Announces Launch of New Qualcomm Ventures Website

SAN DIEGO - Dec. 17, 2015 - PRLog -- Award-winning digital innovation agency, MJD, announced today its launching of the new Qualcomm Ventures website, www.QualcommVentures.com. The team was hired to update Qualcomm Ventures’ web presence in a way that is both visually pleasing and easy to navigate, while simultaneously reflecting the wide variety of companies that make up its cutting edge technology portfolio. The new site went live on December 3.

Qualcomm Ventures is the investment arm of wireless telecommunications leader Qualcomm Inc., a Fortune 500 company with operations across the globe. The leaders of Qualcomm Ventures actively work with portfolio companies to provide resources that take the businesses to the next level.

The new site was built to reflect both Qualcomm Ventures and its parent company’s place as a leader in the tech industry, with features including:

●      Subtle movement to engage visitors and highlight specific content

●      Fully responsive site design for mobile viewing

●      New site management using Drupal CMS

The strategy behind the site’s overhaul was to create a unique identity from Qualcomm’s corporate brand. MJD played a key part in Qualcomm Venture’s recent rebranding, not just of the website, but the company as a whole. This new digital  direction has lead the new brand look across the entire organization, from print to event based materials.

"We updated Qualcomm Ventures’ look and feel with a fresh color palate that says innovation, but with a more personable and approachable tone. We also needed a site that was as cutting edge as its portfolio companies, " says Lindsey Harris, creative director for MJD.

MJD’s philosophy in approaching the development of a website as a company's flagship digital product has been essential in delivering best-in-class experiences.

“Once you see a website as a product, you follow the same proven steps as any other product launch, from developing a strategy, a design experience and a continuing focus on product feature enhancements through user experience testing and ongoing updates,” Harris says.