Scents & Cents: Hydroemission's Solution for a Retail Store

When Hydroemission's Scent Marketing was asked to create a signature scent for a confectioner's new candy store to be located in a bustling airport, they were faced with many challenges. Here's how they created a subtle, pleasant scent.
By: Hydroemission
SINGAPORE - Dec. 17, 2015 - PRLog -- CHALLENGE:

When Hydroemission ( client, The Cocoa Trees (, a confectioner who represents some of the top world-wide brands, including Toblerone and M&M Mars, wanted a signature scent for their new retail outlet, a candy store that was to be located in an airport.

Taking into account that chocolate is often associated with happiness, as well as that this was a new retail concept, Hydroemission determined that the scent needed to be:

1.     Cheerful, festive and jolly
2.     Appealing to both adults and children
3.     Bright and lively to suit not only a new store, but also a fresh retail concept.
4.     Subtle and pleasant, not conflicting with the other food aromas produced by airport concession stands
5.    Proprietary—unique and personalized for The Cocoa Trees.


Cookie scent is something realtors have been doing for years: They bake cookies just before an open house to evoke the feeling of home and warmth, which makes the customer feel that they’ve come home to this new house, thus making them more receptive to buying.

Now, research is backing up what was once a hunch. Xiuping Li of the National University of Singapore (Source: "Do Cookies Make You Shop?" by Food, PopSugar.Com: compared a group of people, some of whom were exposed to scent, others not.  She found that when people smelled cookie, they were more likely to make a purchase, even when money was tight. In her study, 67 percent of those exposed to aroma bought more items.

"If retailers want their customers to shop more, they should not only maintain a pleasant environment but also an environment full of temptations and excitement," said the article.


Hydroemission created a unique, customized scent for The Cocoa Trees, using sugar cookie, lemon, vanilla and other natural ingredients.

When we think of sugar cookies, our mouths water just thinking of rich, buttery, vanilla and cinnamon items topped with crystallized sugar. Sugar cookies are often served during the holidays, so that brings up memories of no school, snowmen and other winter fun, hot chocolate, evergreens, and presents.

Lemon ( is associated with abundant energy, beauty, cooling and calming. Researchers at The Mayo Clinic ( found that the smell of citrus decreases stress and anxiety and increases mental focus.

As for vanilla (, we think of that delicious taste in puddings, cakes and other desserts as sweet drinks like hot chocolate. Vanilla is also known as a mood enhancer; making you feel happier, while increasing sexual awakening.


A globally operating, 11-year company, Hydroemission imports fragrances from both Europe and the United States, and then jellifies them using a proprietary technology that allows them to incorporate up to 95% of pure oil into the gel, as opposed to the many consumer water-based gels that only contain about 10-12% oil.

The result is a pleasant, subtle aroma that is natural, pure and environmentally friendly.

Hydroemission is certified green, and is the recipient of the “Emerging Enterprise” and “Singapore Environmental Achievement Award.

The company (, which operates throughout the world, has offices in Singapore, Hong Kong and Shanghai, and displayed at GlobalShop in Las Vegas, Nevada, U.S.

The company website is:

Paolo Nalin, Managing Director, Hydroemission
Tags:Retail, Hotel, Restaurant
Location:Singapore - Singapore - Singapore
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